Hot Tomato challenges but Sea still on top
Written on the 12 May 2009
RADIO station Hot Tomato has increased its market share to become a serious contender in the ratings war.
Following the release of the Neilsen Radio Ratings, the station remains in third spot behind Sea FM and Gold FM – both of the latter dropping from 3.3 per cent to 2.7 per cent.
Hot Tomato moved into second place in the hotly contested drive market with a 15.9 share, behind Sea FM (17.2) which dropped in popularity by 5.3 per cent.
Introducing a new line-up 12 months ago following the dismissal of breakfast program director Rob McCasker, Hot Tomato has aggressively targeted the 25-44 year demographic. The new breakfast show has resulted in an increase of 3100 listeners compared to a 10,200 decrease for counterparts Gold FM and a drop of 13,700 for Sea FM.
“We have consistently seen major growth in our core demographics in this market for the past 12 months, which means we are certainly delivering product that the Gold Coast wants to listen to,” says general manager Graham Miles.