HOLLYWOOD CALLS ON GC BEAUTY COMPANIES
Written on the 3 February 2016
IT has only been operating for five weeks, but already Gold Coast company Hot Tresses is getting recognition from Hollywood.
The vegan hair care company has been invited to include its products in the Oscar's gift bags, joining local beauty product manufacturer Cherry Blooms, which is also getting kudos among celebrities.
Hot Tresses will include its newly launched three-set air-dry hair kit, which will be personally delivered later this month in time for the red carpet event.
Hot Tresses founding director Greer Quinn says the organisers love the fact her products are highly organic, Australian and vegan.
"Australia really seems to be commanding respect in the beauty space in the United States right now," she says.
Hot Tresses bridges the gap between natural and professional hair care.
Quinn says people want to make healthier and more environmentally friendly choices, just as long as it doesn't compromise on results.
"I love that we're attracting people who wouldn't normally buy organic or vegan based on our product's efficacy alone," Quinn says.
"We've obviously tapped on a market gap because as an unknown indie brand we're already being approached by beauty influencers (and) potential retailers while we're concurrently working on building our online sales."
She adds that what might be perceived as an overnight success, is actually the culmination of almost five years of research and development alongside a team of highly innovative female chemists and hairdressers.
Meanwhile, Cherry Blooms will be offering its Fibre Brow Kit, and marks the second time the Gold Coast company has been featured in the gift bags.
Cherry Blooms is going from strength to strength in the United States, after landing a deal for the distribution of its products in 110 of Nordstrom's department stores.