HISMILE'S TIPS FOR SINKING TEETH INTO SOCIAL MEDIA
Written on the 29 August 2016 by James Perkins
SOCIAL media may have changed marketing, but HiSmile founders Nik Mirkovic and Alex Tomic say there is one important principal that hasn't changed since Michael Jordan's glory days.
First, they needed a product
They identified the teeth whitening section of the beauty industry, as they saw that it was an area that lacked user experience.
Then, they identified social media influencers in their target market
Inspired by Nike and Michael Jordan, Adidas and Lionel Messi and others such as Gillette and Roger Federer, the pair identified who these elite level influencers were in the beauty segment, and sent them the product.
Sell a lifestyle, not your product
HiSmile is active across a number of social media platforms, from Instagram to Facebook, Pinterest and Snapchat.
So, how do you use Snapchat?
Snapchat is the newest social platform and perhaps the one that marketers are still in the process of figuring out. Once again, it comes down to creating the 'snaps' that provides entertainment for the viewer.
What's next for HiSmile?
Currently, the brand is focused on Australia, a market in which it is doing exceptionally well, but Mirkovic and Tomic have plans for international expansion.