GRACE LOVES LACE NEW COLLECTION TO CONTINUE THE TRAILBLAZING STREAK

Written on the 17 November 2017 by Paris Faint

GRACE LOVES LACE NEW COLLECTION TO CONTINUE THE TRAILBLAZING STREAK

MEGAN ZIEMS (pictured top), the queen of bohemian bridalwear, is nothing if not an ambitious and restless businesswoman.

Just weeks after the birth of her second child, and only days after being named number one on the Gold Coast 40 under 40 list, the founder of Grace Loves Lace has this week launched her latest worldwide collection.

Ziems says the new Les Deux range is out to disrupt common stereotypes in the wedding fashion industry, starting with its price point.

All dresses in the Les Deux collection are under $1,500 and are designed for brides who would rather spend more time enjoying their wedding experience than worrying about the state of an opulent gown.

"We're seeing an upward trend of more casual settings like dinner parties, rooftop drinks or intimate elopements," says Ziems.

"This range focuses on fusing luxury with affordability, is for the kind of bride who breaks the rules, and appreciates quality but won't sacrifice on comfort," says Ziems.

Grace Loves Lace was established at Burleigh Heads in 2010 and it has since opened two new showrooms in Los Angeles and London. The brand is internationally loved and recognised as a successful ecommerce business, exporting to 65 countries around the world.

In 2016 the brand won international praise when one of its gowns, the Hollie 2.0, sold out worldwide after being pinned more than 2.5 million times on Pinterest, making it the social media site's most popular wedding dress of the year.

In addition to taking out the top spot on the Gold Coast 40 under 40 list, Ziems was also named the Gold Coast Young Entrepreneur of the Year in 2017.

Ziems hopes to continue this trailblazing streak through Les Deux, a collection inspired by the women who have already been married in a Grace Loves Lace dress.

"The Les Deux capsule collection is a celebration of the GLL Woman," she says.

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Business News Australia

 
Author: Paris Faint

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