FRANCHISED FOOD COMPANY WHIPS UP AUSSIE RETAIL
Written on the 9 March 2016 by Laura Daquino
MR WHIPPY is making a comeback on a tuk-tuk as Franchised Food Company increasingly looks to the theatrical side of food retail to lure a hotly contested customer.
"It's a quirky vibe and we're coming back with Greensleeves recorded in jazz, rap and reggae versions.
"We're taking the man out of the van - my philosophy with retail now is we don't have barriers."
Gordon has a deep understanding of novelty, treat and fast food.
"Everything in retailing that I believe in is theatrical. People want to be entertained. Creating an experience is our strength."
With his hands dipped heavily in the coffee and ice cream markets, Gordon says he really doesn't know what the next 'it' category in food will be.
"I can say this because I lost everything here 20 years ago and really had to start again."
Gordon gives a top tip to those interested in business, especially those who are a little risk-averse.
"I think franchising is the way to go for someone who really wants to do it for themselves but doesn't have the expertise," he says.