FLYING START FOR SHOP FRONTAGE GRANTS
Written on the 5 August 2015
SMALL business owners are jumping on board a beautification initiative, with Adelaide City Council processing more than 50 enquiries.
The Shopfront Improvement Grant Program aims to help attract customers, improve disability access and contribute to the city's appeal.
Deputy Lord Mayor Houssam Abiad says the program has been so popular because it helps small businesses capitalise on new opportunities by enhancing aesthetic appeal.
"Often small businesses focus on profitability at the expense of shopfront improvements, which in reality can attract more customers and improve business visibility," Abiad says.
"The program has received a wide variety of applications for improvements including green walls, freshening up facades and servery windows which are all great ideas that can help a business really stand out from the crowd.
"We're impressed with the innovative and unique ideas coming into Council for consideration. Many of the ideas were ones that businesses already had been thinking about, but this program gave the extra incentive needed to help it happen."
Harrison Music owners Graeme and Ann Harrison say the program has allowed them to improve visibility in the location with neon lighting.
"We have been really impressed by Council's hands-on practical interest and helpful involvement in making our store one that customers are drawn to, which contributes to the city being a thriving, busy place to live and visit," Graeme Harrison says.
"Customers and staff agree that the change to our shopfront is a great fit for our business and reflects our family-friendly atmosphere, which continues once people step inside."
Hey Jupiter owner Christophe Zauner has collaborated with SA artist Tristan Kerr to create distinctive signwriting for their French bistro awnings. He is also finalising a tiling feature inspired by Paris Metro station signage.
"Our shopfront is already transformed with the tiling feature we've installed and, once Tristan has finished, our shopfront really will be distinctive, just like our business," Zauner says.
The Shopfront Improvement Grant Program will remain open for applications ranging from $1000 to $6000 until the funds are fully allocated.