Emerge Gaming partners with Viacom for Nickelodeon eSports platform

Written on the 12 June 2019 by Business News Australia

Emerge Gaming partners with Viacom for Nickelodeon eSports platform

Listed gaming and eSports company Emerge Gaming (ASX: EM1) has been tasked with the development of a Nickelodeon eSports platform in partnership with Viacom International Media Networks Africa (VIMN).

Called NickX, the platform is a kid-focused eSports interactive tournament platform showcasing content from Viacom's Nickelodeon brands including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora The Explorer. 

NickX has been built using Emerge Gaming's ArcadeX technology, a system that allows gamers to run tournaments, live matchmaking, leader boards and prize giving.

The platform will be launched at NickFest Africa in July 2019 and initially targeted at Africa, India and the Asia Pacific region. A global rollout will come soon after.

Nickelodeon says it intends to add 200 unique mobile games to the NickX offering, demonstrating how massive VIMN intends this platform to be for the company.

NickX will be freely accessible through the Nickelodeon web app, as well as Android and iOS devices.

"We are delighted to partner with Viacom in the delivery of this new kids focused eSports platform," says Emerge Gaming.

"Viacom represents the absolute best in terms of a portfolio of leading global brands with global reach and represents the first leading brand targeted to partner with Emerge Gaming."

"Emerge Gaming will deliver NickX for Viacom's Nickelodeon, the leading entertainment brand for kids. Working with Nickelodeon will give Emerge Gaming access to unrivalled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform whilst creating an engaging gaming environment."

Both VIMN and Emerge Gaming expect to gain an equal slice of the revenue generated by the platform. While the financial impact is not yet determinable at this time, Emerge Gaming says it is expected to be "material" for the company.

Read More: Emerge Gaming ready to rumble and unfazed by Google Stadia threat

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