DREAM BUSINESS TURNS INTO A SWEET RIDE FOR GREASERS
17 August 2015, Written by Paris Faint
JOSEPHINE Callander and Gerrard Otimi (pictured) built Greasers Garage on a shared passion for motorcycle culture and, due to an unexpected twist in the growth process, business is booming.
It's been almost a year since the garage opened its doors at Mitcham servicing Adelaide's bike enthusiasts who were seeking professional customisation and servicing. It has been these customers that have inspired the business owners to drive towards bigger goals.
"We opened Greasers in September last year and, as the brand grew, we decided to run a competition asking our customers what they ultimately wanted to see from their local motorcycle business," says Callander. "That's where the idea for the DIY garage was born."
Greasers is now set to become the first business of its kind in Australia, creating a DIY environment where enthusiasts will be able to interact with customisation professionals to transform a motorcycle into the bike of their dreams.
Riders will also be able to enjoy coffee and a meal in the comfort of the in-house café and watch on as their pride and joy receives a tune-up, all while learning about the ins-and-outs of motorcycle maintenance from seasoned mechanics.
"We had no idea of other businesses who had been working on a model like ours, so we started to look into garages in the United States that were similar to what we wanted to achieve," says Callander.
"What we've now come up with combines the best of Gerard's customer service abilities with my business development skills to offer our customers exactly what they want in taking this business to the next level."
With backgrounds respectively in mechanics and business consultancy, Otimi and Callander opened Greasers the moment they decided to engage with a business that they love on a personal level.
Within the next few months, Callander and Otimi will be opening the doors to their new café inclusive DIY shopfront and begin their own Greasers retail and merchandise line.
"At the beginning of last year we simply decided to live what we love; for Gerard this was motorcycles and for me it was the creation of an exciting culture and brand," says Callander.
"We wanted to help people take something which looked a bit old and rusty and turn it into something beautiful."
Author: Paris Faint