DOMINO'S INTRODUCES 10-SECOND ORDERING
Written on the 14 September 2016
DOMINO'S Pizza Enterprises (ASX:DMP) has launched a new app for customers to order a pizza without having to lift a finger.
Users simply open 'Zero Click' to activate a 10 second countdown to place a saved order or a choice of one of their four most recent orders.
Domino's CEO and managing director Don Meij says the new system innovates the ordering process to make it more convenient for customers.
"Domino's has always tried to make online ordering faster and easier for our customers, from two tap ordering on smart watch to SMS ordering, we've been crunching down the time it takes to order - giving our customers back their time," Meij says.
"If 10 seconds is too long, customers with an iPhone can turn the dial on the screen to speed up the order meaning the sooner the order is placed, the sooner we can get that piping hot pizza to our customers."
After downloading the app, customers log in with their Domino's account to place their first order.
Customers with an iPhone can simplify the process further by using voice activation and asking Siri to open the app. The order can be protected using TouchID.
"It's just another way of being a part of the conversation and engaging with the Millennials," Meij says.
"More and more our customers are wanting to get food on the go as they are eating on the run with their busy and active lifestyles.
"Domino's has catered to these customers by providing the fastest, easiest ordering experience available in the Quick Service Industry."