DIGITAL ECONOMY PUMPED $50B IN 2010
Written on the 6 September 2011
DELOITTE Access Economics data indicates that the Internet contributed 3.6 per cent or $50 billion to Australia’s economy in 2010.
ADDING up the value of the Internet reveals that it has already become as big as iron-ore exports, according to the report.
The shift in value that is occurring according to the report is from a simple use of the internet for efficiency and productivity in supply management, finance, email and communications to the more complex value derived through reaching out to consumers via new channels through the internet and interactive web sites that have just begun to fully exploit the potential of the Internet.