DEFENCE VITAL TO PROTECT YOUR INNOVATIVE IDEAS
14 May 2012,
INNOVATORS need to look beyond patents for product and idea protection in today’s fast-moving markets.
"Without defensibility, something you have spent years of your life chasing, and have poured all your effort into, could come to nothing."
Murtagh says while a patent is a strong start to ensuring defensibility, it should not be the only layer of protection.