Cult bridal and loungewear label Homebodii goes bricks & mortar
22 November 2019, Written by David Simmons
After nine years of building its cult reputation loungewear label Homebodii has opened up its first physical location, just in time for Christmas.
The group has officially opened the doors to its first retail store in Pacific Fair on the Gold Coast, marking a kind of homecoming for the brand.
The new Homebodii store is not your regular shopping experience; the team has ensured their foray into bricks and mortar will be one of a kind, offering onsite embroidery and personalisation alongside various other instore appearances and product demonstrations.
Homebodii founder Ingrid Bonnor says it feels good to be home on the Gold Coast again.
"We are so excited to be opening our first store at Pacific Fair," says Bonnor.
"Homebodii was born on the Gold Coast so it was the perfect location for us to kick off our pop-up stores which we plan to be the first of many throughout Australia."
In addition to its famous loungewear sets, sleepwear, bridal robes and personalised pyjamas Homebodii will be selling a curated range of coffee table books, luxury eatable products and fine jewellery.
"We wanted to offer an experiential shopping experience like no other not only with our Homebodii collections but by adding some of our favourite products from throughout the world to really bring the brand to life and offer our customers something that they can't get anywhere else," says Bonnor.
"Since launching in 2012, Homebodii has always been about the special occasions that our customers seek us out for. From a brides wedding day, a new mothers hospital loungewear to personalised sleepwear for Christmas eve with the family we wanted to make sure our store has that exact same special feeling."
In addition to its new Pacific Fair flagship store, Homebodii is stocked in Nordstrom, Bloomingdales, David Jones, Anthropologie, Urban Outfitters, Revolve Clothing and The Iconic.
Business News Australia
Author: David Simmons