Camilla and Marc defies Covid-19 with new online platform and 'smart store' initiative

22 April 2020, Written by David Simmons

Camilla and Marc defies Covid-19 with new online platform and 'smart store' initiative

One-on-one personal styling sessions by appointment, wardrobing advice and gifting services...you'd be hard pressed to get this kind of attention at most bricks-and-mortar fashion outlets.

But the above suite of on-demand experiences are actually included in retailer Camilla and Marc's new e-commerce platform designed to transform how its customers shop during Covid-19 restrictions.

To be launched tomorrow, the new online store has been crafted to replicate the Camilla and Marc in-store experience as best as possible, with the added convenience of never having to leave the sofa.

"The new e-boutique brings our store experience to life in the digital world through innovation and a highly personalised experience," says Camilla and Marc CEO Marc Freeman.

"Our customers around the world can now have access to 24/7 shopping, in a rich brand environment that is built on convenience, first."

In addition, the brand is implementing measures to make the process as convenient as possible from contactless same-day delivering, courier returns, and Apple Pay for mobile shoppers.

Personalisation is at the heart of the online store too, with Camilla and Marc building a sophisticated search and merchandising tool into the site that allows relevant products to surface for individual customers.

While Covid-19 is placing online retail in the spotlight, the retailer has not forgotten about its bricks-and-mortar footprint either; a new "smart store" model will be rolled out tomorrow, placing its physical stores into a digital environment.

Through video chat and live streaming Camilla and Marc hopes to replicate the experience of a retail store online for its loyal customers.

"Now, more than ever, customers are looking for online shopping that offers a convenient and seamless experience from the comfort of their living room," says Freeman.

"This new era of the brand is about building deeper customer connections at a time where it's needed the most."

The new platform's architecture has been designed to enable features to be scaled across multiple territories, ensuring Camilla and Marc do not leave behind the momentum it has picked up in Europe, the UK and the US.

"Bridging the gap between the physical retailer and online experience in a meaningful way is the future of online shopping and we are excited to be bringing this to our global customers," says Freeman.

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Business News Australia

 
Author: David Simmons

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