CAESARS DEAL COULD BRING EMERCHANTS 45 MILLION NEW USERS
Written on the 5 October 2016 by James Perkins
EMERCHANTS (ASX:EML) has signed a deal with Caesars Enterprise Services to provide cards to its 45 million loyalty program members to give them more ways to spend their points.
"We completed the acquisition of the US business in June and at the time we explained there were plenty of things in the pipeline that would be significant earners going forward and this was one of them," says Cregan.
He warns that the full value of the partnership will take years to realise.