Business News Australia cracks 100,000 unique visitors mark

Business News Australia cracks 100,000 unique visitors mark

Business News Australia has bucked the trend of a challenging media environment with staggering organic growth in readership rates over the past year.

Driven by a Millennial-majority demographic, the most recent data shows our independent news site reached 101,000 visits.

This represents a staggering year-on-year growth of 84 per cent, while page views rose 55 per cent to more than 160,000.

Sydney and Melbourne have seen growth rates of 98 per cent and 151 per cent respectively, together representing more than half of our readers. 

The number of readers in Brisbane has risen at an impressive 42 per cent representing Business News Australia's third largest audience, followed by Perth (+144 per cent), Adelaide (+97 per cent) and Canberra (+101 per cent).

Key affinities for our readers include business professionals, luxury shoppers, health and fitness buffs, sports fans, travel buffs, business travellers, avid news readers, avid investors, technophiles, shopaholics, foodies and green living enthusiasts.

Business News Australia founder and managing editor Camilla Jansen thanked our loyal readers for making this milestone possible, as well as the news team for their hard work to create engaging, timely and relevant stories on a daily basis. 

"It is almost unbelievable to see how quickly we have grown in just one year," says Jansen.

"The results speak for themselves. These incredible numbers affirm that we have become what we set out to be; the essential news source for executive Millenials."

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Business News Australia

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