BEND IT LIKE ZOVA
3 March 2011,
For decades the Brazilian football greats have used rhythm to perfect their skills, but now through the growth of digital music technology a Brisbane duo is streaming the idea to the masses. With a product that combines music and structured training exercises, Zova is in negotiations with Warner Music and EMI. Co-founder Niall McCarthy tells Brisbane Business News about his world-first product and plans for a post-World Cup bang.
NIALL McCarthy remembers the moment vividly.
While the business model has a global focus, McCarthy’s goal at the core is to improve the skills of Australian footballers. But the company is aiming to get partners in countries like England or Brazil on board before the Football Federation of Australia (FFA) publicly endorses the product.