BEAUTY QUEEN EYES CHINA
18 May 2016, Written by Laura Daquino
NOW turning over around $15 million, Adore Beauty founder Kate Morris still vividly remembers Vogue and the big brands laughing at her plans to launch an online-only Australian beauty store.
"But pretty much every beauty brand I approached said no," she says.
"I was shocked and it confused me that they wouldn't take my money. I still have the fax from one of them which was 14 pages - the first page told me my idea was so stupid that I'd actually offended them with the proposal, followed by 13 pages of the thumbnails of magazines their products had been in."
"The last five years have been crazy for us - but our growth doesn't look nearly as impressive when you stretch out to 15 years," says Morris.
"It's been a really long story of slow grind and persistence."