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AirPay Financial Technologies has teamed up with major Chinese company SwiftPass to give Australian retailers, e-commerce sites and mobile apps better access to a booming consumer market through mobile payments.
The two groups have formed the new lifestyle brand 'AirPass', allowing local Australian businesses to accept WeChat Pay and Alipay both online and offline, as well as reaching overseas markets to capitalise on the global Chinese spending boom.
AirPass will also help Australian retailers and brands set up their own WeChat eStores to tap into Chinese social marketing channels, reaching new customers in China along with Chinese communities around the globe.
The Australian company has offices in Melbourne, Sydney and Shanghai, and its new payment platform will be able to harness AsiaPay's PayDollar payment gateway for sales online via websites or mobile apps.
Supporting multiple shopping cart plugins, PayDollar provides a one-stop online payment solution allowing local merchants to accept Alipay, WeChat Pay, Visa, MasterCard, Amex, PayPal and ZipPay.
"AirPass is providing a user-friendly platform for Australian retailers to build their own eStore to facilitate marketing and payment - which is the key to entering the Chinese consumer market," says SwiftPass Technologies VP Tong Liu.
AirPass' arrival in Australia comes as Boxing Day saw record high sales to Chinese shoppers across major retailers and shopping centre groups such as Westfield, Chadstone, QVB and Pacific Fair.
"We are thrilled to announce our regional partnership with SwiftPass and recently launch WeChat Pay and Alipay to Australia's largest and oldest pearling company Paspaley," says AirPay Financial Technologies chief executive Jimmy Zhu (pictured).
"There is huge demand from the market pushing us to deliver more advanced payment and marketing products."
Another Australian family-owned luxury retailer, Harrolds, recently launched a WeChat Official Account and will soon accept WeChat Pay and Alipay in-store.
Other luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Valentino, Mulberry, Givenchy, Off-White, Marais, Furla, Folli Follie and Sneakerboy are also adopting the AirPass platform in order to better reach Chinese shoppers.
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