20,000 COLD CALLS THAT BUILT A BUSINESS
Written on the 22 January 2016 by Laura Daquino
MOST would shudder at the thought of making 20,000 cold calls in a period of three months, but PlantMiner co-founder Dan Wilson labels this experience - which fast elevated the company to become Australia's largest online hire marketplace - 'fun'.
"We started putting these ideas together and he said the idea definitely has legs - can you sell it?"
Coming from a real estate background, Wilson understood how to 'sell earth'. The small real estate agency where he was sales manager was bought out by Ray White. He was hired as sales manager again, but he wanted to shake things up.
"There's about 10,000 plant equipment hire companies out there in the market and we are growing about 1000 per year at the moment, or about 150 per month.
"We may run out of new clients, so from there we have initially looked to subcontractors who provide a service like concrete, electrical or building.