Influencing the world is all in a day's work for this young entrepreneur

Influencing the world is all in a day's work for this young entrepreneur

Ever wondered how those beautiful people on Instagram score major deals with Australia's biggest brands? Well, meet Genevieve Day, the woman who transforms fledgling social media accounts into booming businesses. At just 26 years old, Day runs her own marketing business called Day Management. Unlike traditional marketing firms, Day...

Read More...
The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

Read More...
The founder of Impress!ve on how to build a thriving business in under two years

The founder of Impress!ve on how to build a thriving business in under two years

Robert Tadros founded Melbourne-based digital marketing agency Impress!ve just under two years ago. Now, it is a thriving company, with annual turnover forecast at $3.5 million and a team of 17 talented employees. Tadros' quick rise to success boasting clients including Misha Collection, digiDIRECT, And Chill, XBlades and Schiavello, ...

Read More...
How Tammy Hembrow leveraged social media to dominate the fashion game

How Tammy Hembrow leveraged social media to dominate the fashion game

SITTING pretty with 7.5 million followers, Tammy Hembrow has undeniably broken into the top echelons of Instagram. However, as one of Australia's top ten most followed celebrities, unbridled popularity was not enough on its own for Hembrow.  The health and fitness queen who founded Tammy Hembrow Fitness has expanded into fash...

Read More...
INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

WHEN it comes to social media marketing in 2017, there's no question that influencers hold the power. Influencer marketing is so popular these days that brands tapping into the Kim Kardashians and Kylie Jenners of the world shell out hundreds of thousands of dollars just to get a single product seen in the same snapshot. However, ...

Read More...
THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

AUSTRALIA'S Universities are hungry for a slice of the highly lucrative startup pie. With so much talent crammed into a few university buildings, they'd be mad to waste all the research and development on education alone. The research conducted in the confines of a university lab has the power to reach so many, and that's exactly ...

Read More...
AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

Read More...
SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

AFTER an oversubscribed bidding round, digital marketing technology start-up Sinorbis is on track to deploy their new platform to help Australian companies market their products to Chinese consumers.

The digital marketing platform claims it will assist Australian and international companies to more effectively market their products to Chinese...

Read More...
ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

Read More...
ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

BRISBANE entrepreneur Ben Bradshaw has released a new app to help people navigate online marketing and access their campaign data on the go, at any time of the day.

The LinX app provides users with an option for syncing and downloading their data and presents insights, leads and information in one place.

LinX also provides clients with acc...

Read More...
BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

Read More...
WHY VIDEO IS A "GIVEN" FOR BUSINESS

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand loyalty in the right direction.

Nic Nichols (pictured), director of 40/40 CREATIVE agency, says using video is more important than ever in helping business to communicate and build ongoing relationships with its audience, part...

Read More...
NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

COMPANIES that reach investors through social media can lead them closer to the decision to invest, says new research.

After studying 3,516 ASX releases published throughout 2008 -2013, Maria Prokofieva, senior lecturer at Victoria University, discovered that corporate information sent out on social media can unintentionally influence investo...

Read More...
NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

Read More...
SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

Read More...
ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness. The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito. Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods...

Read More...
BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a piece of the startup action. The Gold Coast-based trade exchange's Small Business Incubator Grant has a pool of $250,000 up for grabs, funded through its trade dollar currency. Small and medium-sized businesses on the Gold Coast can apply for a grant of up to $25,000 to...

Read More...
NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

DULUXGROUP has been fined $400,000 for false advertising relating to its Weathershield and InfraCOOL paints.

The temperature-reducing claims the company made about the paints have been found to be false or misleading by the Federal Court, in a case brought by the Australian Competition and Consumer Commission (ACCC).

In advertisemen...

Read More...
FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

FAST-TRACK THE EFFECTS OF TECHNOLOGY BY CHANGING THE WAY WE THINK

LOOK at what is happening in the world, link it to your company's vision and then experiment. This is the simple three-step process Kate Eriksson, head of Innovation and disruption at PwC, advises marketing professionals when it comes to helping their companies stay on top in a fast changing world.

At last week's 2016 MarTech Summit i...

Read More...
MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

MEET THE ENTREPRENEUR WHO HAS WORKED OUT THE NEW MEDIA MODEL

IN the age of disruption, it is publishing that has been one of the industries hardest hit by new technology, but Gold Coast entrepreneur Dan Richardson (pictured) could have found the successful business model that so many in this industry have searched for.

His health and fitness focussed business, Challenger Media Group, has hit the g...

Read More...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter