Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousands of Australian businesses affected by the COVID-19 pandemic was launched today by digital marketing gurus Localsearch. Three new products and significant cost savings are part of the company's discounted package which will help business owners with digital marketing dur...

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Adapt or Die: Our 2020 Strategic Marketing Guide

Adapt or Die: Our 2020 Strategic Marketing Guide

With a new decade now upon us, I feel that it is the perfect time for a spot of reflection on the years behind and to prepare for the years ahead. These days, the market and therefore marketing practice is evolving at an increasingly rapid pace and businesses must be able to change with the times. To keep up to speed with the rest of ...

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Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority shareholder and chairman Ian Rodwell, but soon it will free itself from the ASX shackles to restructure.  After more than two decades on the stock exchange struggling with challenging market conditions, specialist advertising agency Adcorp (ASX: AAU) will de-list on 20 Dece...

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Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake Wall has made a groundbreaking deal to partner with NBA franchise the LA Clippers. Founded by the couple in 2015 with production in the Mexican state of Jalisco, Sesión Premium Tequila has been expanding its footprint in the US market with a focus on California. ...

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What York Jewellers can teach us about marketing in the values economy

What York Jewellers can teach us about marketing in the values economy

It's no secret that consumer expectations have changed. We're currently living in what I like to call the Values Economy, a marketplace driven by consumers who, no longer content with buying what we do, but why we do it. Like all major shifts, this change in purchasing behaviour has been disruptive, but in some ways it's n...

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