Godfreys to launch an "aggressive" turnaround campaign

Godfreys to launch an "aggressive" turnaround campaign

Following an aggressive takeover of beloved vacuum cleaner retailer Godfreys (ASX: GFY) by its 99-year-old founder the company is looking to reinvigorate its brand. The company has announced its "aggressive" advertising campaign to begin on Wednesday as the new management team begins the process to turn the group's fortunes ...

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One door closes, another opens as APN is acquired for $1.12 billion

One door closes, another opens as APN is acquired for $1.12 billion

Just one day after losing the bidding war against oOh!media for billboard advertiser Adshel, APN Outdoor (ASX: APO) has emerged from a trading halt to announce the details of its own sale. APN has entered a scheme implementation deed with JCDecaux SA, under which the French billboard giant will acquire all of APN's assets for approxim...

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oOh! that hurts as APN loses race for Adshel

oOh! that hurts as APN loses race for Adshel

APN Outdoor's (ASX:APO) battle for billboard advertiser Adshel is over as oOh!media (ASX:OML) looks poised to snare the prized asset following a $570 million cash bid. The latest offer gazumps APN's revised cash and scrip offer for Adshel announced last Friday, which valued the business at $540 million. It's also $100 mill...

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Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as APN Outdoor (ASX:APO) makes a last-ditch bid to secure the Adshel business from Here There & Everywhere (ASX:HT1).

APN has sweetened its offer for Adshel just a day after it received an unsolicited $1.1 billion takeover offer of its own from French billboard giant JCDecaux...

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From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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