How Tammy Hembrow leveraged social media to dominate the fashion game

How Tammy Hembrow leveraged social media to dominate the fashion game

SITTING pretty with 7.5 million followers, Tammy Hembrow has undeniably broken into the top echelons of Instagram. However, as one of Australia's top ten most followed celebrities, unbridled popularity was not enough on its own for Hembrow.  The health and fitness queen who founded Tammy Hembrow Fitness has expanded into fash...

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INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

WHEN it comes to social media marketing in 2017, there's no question that influencers hold the power. Influencer marketing is so popular these days that brands tapping into the Kim Kardashians and Kylie Jenners of the world shell out hundreds of thousands of dollars just to get a single product seen in the same snapshot. However, ...

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THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

AUSTRALIA'S Universities are hungry for a slice of the highly lucrative startup pie. With so much talent crammed into a few university buildings, they'd be mad to waste all the research and development on education alone. The research conducted in the confines of a university lab has the power to reach so many, and that's exactly ...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

AFTER an oversubscribed bidding round, digital marketing technology start-up Sinorbis is on track to deploy their new platform to help Australian companies market their products to Chinese consumers.

The digital marketing platform claims it will assist Australian and international companies to more effectively market their products to Chinese...

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