GET NOTICED

GET NOTICED

THE exponential growth in the number of ways to reach the consumer market has created a technology whitewash for many businesses. Some struggle against the changing face of advertising while others dismiss the latest media platform as a fleeting iGeneration trend.

But accept it or not, the digital media age is upon us and savvy marketers are rid...

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GOOD BRANDING A GO-GO

GOOD BRANDING A GO-GO

INTEGRATED design and communications agency Brio Group talks to BBN about how important good branding is to their business, across its four channels in design, digital, advertising and PR. Managing director Belinda Vesey-Brown (pictured) says her team ‘lives and breathes branding’ and in this economic climate, now is the ti...

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VIRGIN NO LONGER BLUE

VIRGIN NO LONGER BLUE

VIRGIN Australia will hope its rebrand will end a tumultuous financial year following HR issues, a falling share price and stranded passengers as a result of automated ticketing malfunctions. The airline’s boss Sir Richard Branson signalled the end of the Virgin Blue brand and introduced Virgin Australia for both its domestic and internati...

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WHILE YOU WERE SLEEPING

WHILE YOU WERE SLEEPING

TWO local pyjama designers have launched their ranges in time for winter and are targeting separate markets with an array of bold colours and chic designs. The Frankie & Nicole range of fashionable nightwear has been launched by designer Nicole Dixon for adults while Nicole Standbridge (pictured with songs Ethan and Kobi) has developed her N...

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EAGLE BOYS DEAL TOO EZY

EAGLE BOYS DEAL TOO EZY

DESPITE the threat of YouTube set to rock traditional DVD outlets, Eagle Boys has joined forces with Video Ezy as part of the Pizza franchisor’s efforts to expand its customer base. The Eagle Boys franchise network bakes more than 18 million pizzas annually with the help of 8000 staff. Eagle Boys group executive Christine Hooper tells Bris...

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SKUDO COVERED AFTER US TRADE SHOW

SKUDO COVERED AFTER US TRADE SHOW

LESS than a year after signing a 10-year multimillion dollar deal with a US distributor, Skudo Group has generated widespread interest for its innovative floor coating products at trade exhibitions across the Americas. The next target is a large industry trade show in San Francisco next month, where the Robina-based company will look to emulate ...

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BRIGHTER TIMES AHEAD FOR TOURISM

BRIGHTER TIMES AHEAD FOR TOURISM

THE overused cliché that ‘a good marketer can sell anything’ is being put to the test by the state’s key tourism authority Tourism Queensland.

Continued economic factors already had Tourism Queensland (TQ) facing a momentous task in revitalising visitation to the Sunshine State before January’s events which, as ...

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TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

QUEENSLAND Premier Anna Bligh this morning launched Tourism Queensland’s (TQ) latest campaign on the Gold Coast, offering businesses the chance to win a $1 million holiday. TQ’s $6.9 million Million Dollar Memo campaign specifically targets the lucrative global incentive market, which in the 12 months to September 2010 generated $1 b...

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SUNS BASK IN COMMUNITY SUPPORT

SUNS BASK IN COMMUNITY SUPPORT

IN the lead up to its debut season in the Australian Football League (AFL), the Gold Coast Suns have marked strong corporate and community support.

With the backing of around 10,500 paid members and the cashed-up AFL, the code’s latest national franchise has hit the ground running.

“We are a true community-owned footy club, owned who...

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RETAILERS MUST ADJUST TO ONLINE SHOPPING

RETAILERS MUST ADJUST TO ONLINE SHOPPING

DESPITE the Australian Retailers Association figures showing that sales were down 45 per cent compared to 2009, some Gold Coast retailers reported an increase over the period.

Harvey Norman Bundall franchisee Steve Cavalier would not weigh into the debate regarding Gerry Harvey’s comments about a GST for online shopping goods under $1000, ...

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BEST WEB SERVICES REVEALED

BEST WEB SERVICES REVEALED

A NATIONWIDE survey of 2500 Australians and hours of lab testing has ranked Australia’s favourite web services. The survey was conducted by market research group TNS, which combined with lab testing from Access Testing for the 2010 AMBER Awards. Fifteen companies were crowned by consumers as the leaders in transaction-based online services...

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NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

TOURISM Queensland (TQ) launched its $4.16 million typically sun, surf and sand campaign.

Premier Anna Bligh saddled up with tourism officials, singing the praises of the tagline Queensland, Where Australia Shines.

But will it work? Following an unremarkable response to the last two campaigns, TQ CEO Anthony Hayes, says ‘lot’s of re...

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VIRGIN PLANS GROUNDED AGAIN

VIRGIN PLANS GROUNDED AGAIN

VIRGIN Blue Limited (VBA) is struggling to get off the runway with international partnerships, as the Australian Competition and Consumer Commission (ACCC) denies the airline’s proposed alliance with Air New Zealand. The announcement is the second in as many days that looks set to cause delays for Virgin’s resource sharing plans with...

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NEW TOURISM CAMPAIGN LAUNCHED AT Q1

NEW TOURISM CAMPAIGN LAUNCHED AT Q1

TOURISM Queensland (TQ) launched its $4.16 million typically sun, surf and sand campaign overlooking just that atop the Q1 building in Surfers Paradise.

Premier Anna Bligh saddled up with tourism officials, singing the praises of the tagline Queensland, Where Australia Shines.

But will it work? Following an unremarkable response to the last two...

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YEAR OF OPPORTUNITY

YEAR OF OPPORTUNITY

OPPORTUNITIES abound in 2010 for companies with liquidity, but those with dwindling cash flow – no matter how great their prospects – face a great regression when it comes to lending. Brisbane Business News tracked down some of the city’s leading finance experts about the year ahead and even let the banks add their five cents....

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Slush Puppie engages in ‘extreme’ marketing

Slush Puppie engages in ‘extreme’ marketing

NERANG-based frozen beverage giant Slush Puppie is undertaking a complete rebranding to attract an older demographic of ‘slushie’ consumers. The major marketing project of the rebranding, ‘Fuel the Underdog’ aims to grab hold of 12-25 year old consumers through sponsoring up-and-coming extreme sports stars. Slush Puppie g...

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Eagle Boys knocks Pizza Hut off mantle

Eagle Boys knocks Pizza Hut off mantle

STRONG demand for pizza and a sizzling national network has helped Eagle Boys Pizza oust Pizza Hut as Australia’s second largest pizza maker by number of outlets. The No 1. spot is held by another Brisbane success story in the ASX listed Domino’s, which has 782 stores - 438 in Australia, 78 in New Zealand, 154 in France, 16 in Belgiu...

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