SPORTS PARTNERSHIP HAS NEW GOALS

SPORTS PARTNERSHIP HAS NEW GOALS

A CLEVELAND marketing company hopes its partnership with a sports management company will fuel new athlete endorsement opportunities. Gray Media Services (GMS) is optimistic that its new joint venture with Life Arena Sports Management (LASM) will help kick more third-party athlete endorsement goals. The deal involves forging links between player...

Read More...
WHY THE GOLD COAST TITANS HAD TO BE SAVED

WHY THE GOLD COAST TITANS HAD TO BE SAVED

IN football terms, it was like running the length of the field to score a match-saving try as the hooter sounded.

The sale of the Titans’ Centre of Excellence to diehard club backers and local businessmen Phil Ward and Bob Clark of Handling Solutions, certainly provided a clearer financial future for the rugby league operations of the bele...

Read More...
THE EYES HAVE IT IN RETAIL

THE EYES HAVE IT IN RETAIL

IN A technologically advanced way beyond closed circuit television monitoring or paper market research, the eyes of consumers are being tracked to monitor what interests them in the store. Developed by Y&R Group’s retail marketing specialist agency IdeaWorks, the EyeTracker is already been used by several high-profile retail outlets in...

Read More...
AIR TURBULENCE CAN'T STOP REWARDSCORP

AIR TURBULENCE CAN'T STOP REWARDSCORP

REWARDSCORP faced a slight challenge when Air Australia went bust and passengers were stranded, but CEO Randall Deer (pictured) took it in his stride. “We had customers affected, but it was a small number overall. We went to every length we could to ensure they were looked after and we got them all home,” says Deer. “It wasn...

Read More...
MORE EXPANSION AFTER RECORD GROWTH

MORE EXPANSION AFTER RECORD GROWTH

IT has been a record year of growth for SponsoredLinX with the recent release of new products. SponsoredLinX founder Ben Bradshaw (pictured) has expansion plans in the works for 2012. “We just released an internal product that is about to go worldwide called KRO, which stands for Keyword Research Optimisation. KRO takes the guess work away...

Read More...
BLOOMTOOLS EXPANDS TO NSW'S CENTRAL COAST

BLOOMTOOLS EXPANDS TO NSW'S CENTRAL COAST

IN the last 2011 financial year, Bloomtools increased turnover from $1.7 million to $2.6 million and staff numbers from 22 to 33. The web marketing company has also expanded with the opening of a seventh franchise on the Central Coast (New South Wales) suburb of Terrigal. The company earlier launched a franchise in Mornington Peninsula, Victoria...

Read More...
LLEW JURY: RELOAD MEDIA

LLEW JURY: RELOAD MEDIA

FROM search engine optimisation (SEO) to social network marketing, Reload Media has an ambitious revenue target of $25 million in five years, on the back of UK expansion.

Founder Llew Jury's first business success was in 2006 with website design company Alfresco, which he sold to John Singleton's Next Digital for more than $1 million with his brot...

Read More...
DIGITAL MARKETING REELS IN CABLE CUSTOMERS

DIGITAL MARKETING REELS IN CABLE CUSTOMERS

WHILE many businesses are downsizing and cutting marketing budgets, an Ormeau cable accessory company is bucking the trend using online video and social media. KT Cable Accessories is seeking an international patent for a highly confidential lighting product range with ‘worldwide potential’. General manager Adam Middleton (pictured) ...

Read More...
PLATFORM FOR SMALL BUSINESS GROWTH

PLATFORM FOR SMALL BUSINESS GROWTH

THE gateway is open to give SME’s in Brisbane access to like minded traders. The SME Association of Australia (SMEAA) has launched a website and networking concept offering group buying facilities, professional advice and eLearning support to small businesses. It will publish a magazine, hold regular events, awards and PitchFest programs, ...

Read More...
MARKETING ASCENT

MARKETING ASCENT

AN aggressive marketing campaign, competitive pricing and an increase in new builders’ accounts has driven up revenues in the midst of a tough retail environment at Carpet Call. General manager John Bradshaw says the company ramped up its marketing during the tough times and invested in its online strategy. “We’ve been doing wh...

Read More...
GET NOTICED

GET NOTICED

THE exponential growth in the number of ways to reach the consumer market has created a technology whitewash for many businesses. Some struggle against the changing face of advertising while others dismiss the latest media platform as a fleeting iGeneration trend.

But accept it or not, the digital media age is upon us and savvy marketers are rid...

Read More...
GOOD BRANDING A GO-GO

GOOD BRANDING A GO-GO

INTEGRATED design and communications agency Brio Group talks to BBN about how important good branding is to their business, across its four channels in design, digital, advertising and PR. Managing director Belinda Vesey-Brown (pictured) says her team ‘lives and breathes branding’ and in this economic climate, now is the ti...

Read More...
VIRGIN NO LONGER BLUE

VIRGIN NO LONGER BLUE

VIRGIN Australia will hope its rebrand will end a tumultuous financial year following HR issues, a falling share price and stranded passengers as a result of automated ticketing malfunctions. The airline’s boss Sir Richard Branson signalled the end of the Virgin Blue brand and introduced Virgin Australia for both its domestic and internati...

Read More...
WHILE YOU WERE SLEEPING

WHILE YOU WERE SLEEPING

TWO local pyjama designers have launched their ranges in time for winter and are targeting separate markets with an array of bold colours and chic designs. The Frankie & Nicole range of fashionable nightwear has been launched by designer Nicole Dixon for adults while Nicole Standbridge (pictured with songs Ethan and Kobi) has developed her N...

Read More...
EAGLE BOYS DEAL TOO EZY

EAGLE BOYS DEAL TOO EZY

DESPITE the threat of YouTube set to rock traditional DVD outlets, Eagle Boys has joined forces with Video Ezy as part of the Pizza franchisor’s efforts to expand its customer base. The Eagle Boys franchise network bakes more than 18 million pizzas annually with the help of 8000 staff. Eagle Boys group executive Christine Hooper tells Bris...

Read More...
SKUDO COVERED AFTER US TRADE SHOW

SKUDO COVERED AFTER US TRADE SHOW

LESS than a year after signing a 10-year multimillion dollar deal with a US distributor, Skudo Group has generated widespread interest for its innovative floor coating products at trade exhibitions across the Americas. The next target is a large industry trade show in San Francisco next month, where the Robina-based company will look to emulate ...

Read More...
BRIGHTER TIMES AHEAD FOR TOURISM

BRIGHTER TIMES AHEAD FOR TOURISM

THE overused cliché that ‘a good marketer can sell anything’ is being put to the test by the state’s key tourism authority Tourism Queensland.

Continued economic factors already had Tourism Queensland (TQ) facing a momentous task in revitalising visitation to the Sunshine State before January’s events which, as ...

Read More...
TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

QUEENSLAND Premier Anna Bligh this morning launched Tourism Queensland’s (TQ) latest campaign on the Gold Coast, offering businesses the chance to win a $1 million holiday. TQ’s $6.9 million Million Dollar Memo campaign specifically targets the lucrative global incentive market, which in the 12 months to September 2010 generated $1 b...

Read More...
SUNS BASK IN COMMUNITY SUPPORT

SUNS BASK IN COMMUNITY SUPPORT

IN the lead up to its debut season in the Australian Football League (AFL), the Gold Coast Suns have marked strong corporate and community support.

With the backing of around 10,500 paid members and the cashed-up AFL, the code’s latest national franchise has hit the ground running.

“We are a true community-owned footy club, owned who...

Read More...
RETAILERS MUST ADJUST TO ONLINE SHOPPING

RETAILERS MUST ADJUST TO ONLINE SHOPPING

DESPITE the Australian Retailers Association figures showing that sales were down 45 per cent compared to 2009, some Gold Coast retailers reported an increase over the period.

Harvey Norman Bundall franchisee Steve Cavalier would not weigh into the debate regarding Gerry Harvey’s comments about a GST for online shopping goods under $1000, ...

Read More...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 1487
Mudgeeraba QLD 4213

LoginTell a FriendSign Up to Newsletter