Slush Puppie engages in ‘extreme’ marketing

Slush Puppie engages in ‘extreme’ marketing

NERANG-based frozen beverage giant Slush Puppie is undertaking a complete rebranding to attract an older demographic of ‘slushie’ consumers. The major marketing project of the rebranding, ‘Fuel the Underdog’ aims to grab hold of 12-25 year old consumers through sponsoring up-and-coming extreme sports stars. Slush Puppie g...

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Eagle Boys knocks Pizza Hut off mantle

Eagle Boys knocks Pizza Hut off mantle

STRONG demand for pizza and a sizzling national network has helped Eagle Boys Pizza oust Pizza Hut as Australia’s second largest pizza maker by number of outlets. The No 1. spot is held by another Brisbane success story in the ASX listed Domino’s, which has 782 stores - 438 in Australia, 78 in New Zealand, 154 in France, 16 in Belgiu...

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