How Bondi Sands embraced Australia to sell to the world

How Bondi Sands embraced Australia to sell to the world

Business success often reads like witchcraft. A dash of this, a pinch of that, and the first hair of a newborn baby is all it takes for your business to be the next big thing! For the founders of Bondi Sands, the main ingredient in their spell is Australia itself. The company, which sells tanning and suncare products, has become one o...

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The programmatic ad platform to give Silicon Valley a run for its money

The programmatic ad platform to give Silicon Valley a run for its money

Programmatic advertising forms the bedrock of most publishers in 2019. Major rags, websites and blogs have all dived into it in the past and still use it today for a very good reason - it is an automated, easy way to boost revenue from websites. But it also comes with a number of problems, which Business News Australia has dived into ...

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New LGBT influencer hub bringing authenticity back to marketing

New LGBT influencer hub bringing authenticity back to marketing

A newly launched influencer marketplace hopes to target the difficult to reach (and difficult to convince) LGBT market. Named Joocd.com ("Just Out Of Curiosity Digital"), the platform is a new home for LGBT influencers and brands that want to target the hard to market to segment. Founded by Nigel Hickey and Mark Alexander, t...

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Facebook confirms millions of passwords compromised

Facebook confirms millions of passwords compromised

Facebook has confirmed thousands of their employees had been able to see hundreds of millions of user passwords for years after a security researcher posted about the issue online. The social media giant violated fundamental computer security practices by storing passwords in readable plain text, instead of scrambling the passwords. F...

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How this tenacious entrepreneur beat brain trauma to become a tech success story

How this tenacious entrepreneur beat brain trauma to become a tech success story

Christy Laurence knows better than most what it takes to be a resilient businesswoman. The seasoned advertising executive left a cushy corporate gig with Insurance Australia Group to chase the entrepreneurial dream just over three years ago. Laurence then founded Plann, an Instagram planning, scheduling and analytics tool which is des...

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How integrity can save your website during a redesign

How integrity can save your website during a redesign

Any business owner worth their salt knows that an effective, or ineffective online advertising campaign, can make or break their company's bottom line profit. What they might fail to recognise however, are the red flags associated with digital agencies that are more concerned with making sales rather than delivering ethical outcomes. ...

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Localsearch helping rural businesses find calm among the chaos online

Localsearch helping rural businesses find calm among the chaos online

With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess. Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas. Daniel Stoten, co-founder of Localsearch, spearheaded the company's transition to digita...

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Kyrgios, Murray, Dimitrov: Champion trio to face off at Brisbane International

Kyrgios, Murray, Dimitrov: Champion trio to face off at Brisbane International

Kicking off their 2019 season, tennis superstars Nick Kyrgios, Andy Murray and Grigor Dimitrov have announced they will hit the courts at the upcoming Brisbane International. The trio of giants will face off at the Pat Rafter Arena alongside other champions including world No.1 Rafael Nadal, Kei Nishikori and recent US Open women's si...

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Watch your tone! Training experts reveal how to leverage manners for success

Watch your tone! Training experts reveal how to leverage manners for success

As the saying goes, it's not what you say but how you say it. According to the founders of ISR Training, Jack Corbett and Ryan Tuckwood, this statement couldn't be more accurate to the world of business. If you haven't already heard of these entrepreneurs, Corbett and Tuckwood have made it their mission to create a new sta...

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Naomi Osaka and Kei Nishikori to return to Brisbane International

Naomi Osaka and Kei Nishikori to return to Brisbane International

Fresh from her stunning US Open win earlier this month against 23-time Grand Slam singles champion Serena Williams, world No.7 Naomi Osaka has announced that she will be kicking off 2019 at the Brisbane International. Osaka's US Open triumph marked not only her first Grand Slam title, but the first Grand Slam singles title to ever be ...

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Hometown tennis hero Millman to serve up a storm at Brisbane International

Hometown tennis hero Millman to serve up a storm at Brisbane International

After causing one of tennis history's greatest upsets earlier this month by defeating 20-time Grand Slam champion Roger Federer in the US Open, John Millman has booked his place to compete in the Brisbane International to kick off the 2019 season. With 100 days to go before the start of the tournament, Millman has confirmed he wi...

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Bellamy's to enter lucrative Vietnamese organic food market

Bellamy's to enter lucrative Vietnamese organic food market

Organic food company Bellamy's Australia (ASX: BAL) has announced plans to enter the Vietnamese market this year, banking on similar macrotrends that have made its Chinese business so successful. Bellamy's CEO Andrew Cohen made the announcement in a webcast today after the group posted 65 per cent EBITDA growth for FY18 to re...

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ACCC slams Trivago alleging it misled consumers

ACCC slams Trivago alleging it misled consumers

The Australian Competition and Consumer Commission (ACCC) has taken aim at online airfare and hotel aggregator Trivago for allegedly misleading consumers in its price comparisons and advertisements. The ACCC has started proceedings in the Federal Court claiming that from at least December 2013 the company ran TV advertisements presenting ...

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Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Oh, honey! Head-turning lingerie brand Honey Birdette's latest campaign has been nipped in the bud following complaints one of its key images was "too sexual". Australian watchdog Ad Standards has banned an image from Honey Birdette shopfronts which shows a woman wearing an opaque white bra, through which her nipples are...

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How to make your podcast a No. 1 hit on iTunes

How to make your podcast a No. 1 hit on iTunes

In April 2018 Apple confirmed that there are currently over 550,000 different podcasts online at the moment. That's a daunting number for anyone wanting to start their own podcast. With the market so big, it takes a lot of work to stand out from the crowd and secure a healthy audience (and make some dollars along the way). For the uni...

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Godfreys to launch an "aggressive" turnaround campaign

Godfreys to launch an "aggressive" turnaround campaign

Following an aggressive takeover of beloved vacuum cleaner retailer Godfreys (ASX: GFY) by its 99-year-old founder the company is looking to reinvigorate its brand. The company has announced its "aggressive" advertising campaign to begin on Wednesday as the new management team begins the process to turn the group's fortunes ...

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One door closes, another opens as APN is acquired for $1.12 billion

One door closes, another opens as APN is acquired for $1.12 billion

Just one day after losing the bidding war against oOh!media for billboard advertiser Adshel, APN Outdoor (ASX: APO) has emerged from a trading halt to announce the details of its own sale. APN has entered a scheme implementation deed with JCDecaux SA, under which the French billboard giant will acquire all of APN's assets for approxim...

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oOh! that hurts as APN loses race for Adshel

oOh! that hurts as APN loses race for Adshel

APN Outdoor's (ASX:APO) battle for billboard advertiser Adshel is over as oOh!media (ASX:OML) looks poised to snare the prized asset following a $570 million cash bid. The latest offer gazumps APN's revised cash and scrip offer for Adshel announced last Friday, which valued the business at $540 million. It's also $100 mill...

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Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as APN Outdoor (ASX:APO) makes a last-ditch bid to secure the Adshel business from Here There & Everywhere (ASX:HT1).

APN has sweetened its offer for Adshel just a day after it received an unsolicited $1.1 billion takeover offer of its own from French billboard giant JCDecaux...

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From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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