How integrity can save your website during a redesign

How integrity can save your website during a redesign

Any business owner worth their salt knows that an effective, or ineffective online advertising campaign, can make or break their company's bottom line profit. What they might fail to recognise however, are the red flags associated with digital agencies that are more concerned with making sales rather than delivering ethical outcomes. ...

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Localsearch helping rural businesses find calm among the chaos online

Localsearch helping rural businesses find calm among the chaos online

With so many digital products available these days, business owners can easily find themselves caught up in a tangled mess. Cutting through the saturated online market is a tough slog for any company, but especially those based in rural areas. Daniel Stoten, co-founder of Localsearch, spearheaded the company's transition to digita...

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ACCC slams Trivago alleging it misled consumers

ACCC slams Trivago alleging it misled consumers

The Australian Competition and Consumer Commission (ACCC) has taken aim at online airfare and hotel aggregator Trivago for allegedly misleading consumers in its price comparisons and advertisements. The ACCC has started proceedings in the Federal Court claiming that from at least December 2013 the company ran TV advertisements presenting ...

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Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Racy Honey Birdette ad banned, founder says "religious zealots" to blame

Oh, honey! Head-turning lingerie brand Honey Birdette's latest campaign has been nipped in the bud following complaints one of its key images was "too sexual". Australian watchdog Ad Standards has banned an image from Honey Birdette shopfronts which shows a woman wearing an opaque white bra, through which her nipples are...

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How to make your podcast a No. 1 hit on iTunes

How to make your podcast a No. 1 hit on iTunes

In April 2018 Apple confirmed that there are currently over 550,000 different podcasts online at the moment. That's a daunting number for anyone wanting to start their own podcast. With the market so big, it takes a lot of work to stand out from the crowd and secure a healthy audience (and make some dollars along the way). For the uni...

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Billboard world in a whirl as offers start flying

Billboard world in a whirl as offers start flying

THE battle for outdoor advertising space has stepped up a notch as APN Outdoor (ASX:APO) makes a last-ditch bid to secure the Adshel business from Here There & Everywhere (ASX:HT1).

APN has sweetened its offer for Adshel just a day after it received an unsolicited $1.1 billion takeover offer of its own from French billboard giant JCDecaux...

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From phonebooks to Google's front page: how Localsearch thrived in the digital era

From phonebooks to Google's front page: how Localsearch thrived in the digital era

For years, online marketers have warned "change is imminent" as mobile becomes dominant, taking over traditional advertising platforms like desktop searches and print media. On the other hand, Daniel Stoten of Localsearch says the tipping point has already come. Localsearch began as a phonebook publisher to help connect the ...

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Localsearch earns its stripes as Google Premier Partner

Localsearch earns its stripes as Google Premier Partner

Daniel Stoten, CEO of Localsearch, believes that when it comes to running an online business, change isn't the enemy. Localsearch is an online hub which has been connecting businesses and people throughout regional Australia for almost 25 years. During that time Stoten (pictured) has been on the front lines, building the Localsear...

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Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

Mumbrella360 to feature Fearless Girl, Microsoft, News Corp leaders and more

The full program for Australia's largest media and marketing conference, Mumbrella360, has been revealed, featuring a stellar lineup of guests. The conference is set to showcase high profile leaders including the brand behind the globally acclaimed 'Fearless Girl', one of Microsoft's leading search and AI experts as well a...

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Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia doubles its readership with big gains in Melbourne and Sydney

Business News Australia has confirmed it is the fastest growing independent business news website, by more than doubling its unique visitors and total page views over the past year. The total number of unique visitors to www.businessnewsaus.com.au rose to 55,600 for the month of April, which is up by 108 per cent from the previous year. ...

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The secret to reaching business savvy millennials

The secret to reaching business savvy millennials

For the past decade, Business News Australia has unearthed the country's most inspiring young business people, shared their successes as well as the challenges they've faced along the way. We have created content that is both enriching and easily consumable for the highly sought after millennial market. Our news continues to a...

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THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

AUSTRALIA'S Universities are hungry for a slice of the highly lucrative startup pie. With so much talent crammed into a few university buildings, they'd be mad to waste all the research and development on education alone. The research conducted in the confines of a university lab has the power to reach so many, and that's exactly ...

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AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA) has announced the finalised list of speakers for its Global Forum.

The two-day conference will be held in Sydney on 24 and 25 August with the aim of bringing together global leaders and visionaries in industries ranging from marketing to space exploration.

CEO of ADMA ...

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ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the proposed $1.6 billion merger between Australia's two biggest advertising groups APN (ASX: APO) and oOh!media (ASX: OML).

Australian Competition and Consumer Commission (ACCC) chairman Rod Sims says the proposed merger will create a market leader in out-of-home advertising in A...

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BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, having become CEO of insurance engineering firm Censeo at age 36.

In celebration of International Women's Day, Kate has shared her top three tips to take ownership of your career to get where you want to be. Be tenacious Tenacity, persistence, determination and p...

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NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Federal Court for misleading advertising of its Nurofen Specific Pain products after an Australian Competition and Consumer Commission (ACCC) appeal against the penalty was upheld.

The UK-based company must now pay a revised penalty of $6 million - the highest recorded for mislead...

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SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stores this Christmas, with electronic product makers and big name brands expected to pocket the lion's share when it comes to gifts for children. According to the Roy Morgan's Young Australian Survey, kids are chasing nothing but the best in 2016, with products from...

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TOURISM GETS A SHARE OF QANTAS BILLION

TOURISM GETS A SHARE OF QANTAS BILLION

QANTAS Airways (ASX:QAN) is ploughing back some of the mega-profits it has earned this past year into promoting its home market to the world through a three-year deal with Tourism Australia.

The flagship carrier has signed a $20 million joint-venture agreement with the peak tourism body to promote Australia through digital marketing initiativ...

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PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

PRINCE MIXES PHILANTHROPY WITH BUSINESS AT ZAMBRERO

SOMETIMES, after building a successful business and making millions, entrepreneurs will turn their thoughts to philanthropy. Zambrero founder Sam Prince took a different approach. He intertwined the commercial focus of his Mexican restaurant chain with the philanthropic goals of his social enterprise, Plate 4 Plate, right from the beginning, in ...

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FLYING START FOR SHOP FRONTAGE GRANTS

FLYING START FOR SHOP FRONTAGE GRANTS

SMALL business owners are jumping on board a beautification initiative, with Adelaide City Council processing more than 50 enquiries. The Shopfront Improvement Grant Program aims to help attract customers, improve disability access and contribute to the city's appeal. Deputy Lord Mayor Houssam Abiad says the program has been so po...

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NEW INITIATIVE TO BOOST MINING MENTAL HEALTH

NEW INITIATIVE TO BOOST MINING MENTAL HEALTH

A NEW partnership in the resources industry plans to equip South Australian mining and quarry workers with strategies to improve mental health. The Rock Solid suicide prevention pilot program has been funded by Mining and Quarrying Occupational Health and Safety Committee (MAQOHSC) and jointly run with Mining Family Matters and Wesley Lif...

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PIZZA-PRENEURS BRING IN THE DOUGH

PIZZA-PRENEURS BRING IN THE DOUGH

A YOUNG entrepreneurial couple has pocketed more than $50,000 from the Domino's (ASX:DMP) Pizza Mogul campaign, with their international inspired pizzas. Emma Edwards and Cameron Blackburn charged to the top of the Pizza Mogul leader board with their range, #FlavoursOfTheWorld. The website and app allows Australian users to create...

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VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

VIRGIN AUSTRALIA VOTED BEST TRAVEL SITE

VIRGIN Australia's (ASX:VAH) website is taking off, with Australians voting it the best for online flight and travel bookings. According to the 2014/2015 Travel Website Consumer Recommendation and Loyalty Study, Virgin Australia's site was a leader in overall value, ease of navigation and customer service and support. The airli...

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