GRIFFITH University’s Asia-Pacific Centre for Franchising Excellence has picked up funding to explore if franchising is more sustainable than independent business.
The Australian Research Council (ARC) has committed around $300,000 for the linkage project, ‘Survival of the Fittest: The performance of franchised versus independent small business during economic uncertainty and recovery’.
Industry partners, the Franchise Council of Australia and the Department of Innovation, Industry, Science and Research are also contributing significantly to the project.
The project team will be led by centre director Professor Lorelle Frazer and also includes Dr Scott Weaven and associate professor Debra Grace.
Frazer says the project will shed light on the topic of franchise survival and whether franchising is a more sustainable business model.
“The project will investigate factors influencing small business survival, both independent and franchised, in regional and urban localities, in periods of economic uncertainty and recovery,” she says.
“Through the research we hope to identify key survival factors for small businesses, as well as to what extent small business survival strategies influence business performance in these uncertain times.”
Preliminary findings from the study will be released next year with final results available in 2011.
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