DREAMWORLD REVENUE CONTINUES TO WEIGH ON ARDENT LEISURE WITH NUMBERS DOWN AGAIN

DREAMWORLD REVENUE CONTINUES TO WEIGH ON ARDENT LEISURE WITH NUMBERS DOWN AGAIN

THE DREAMWORLD theme park continues to drag on parent company Ardent Leisure Group (ASX: AAD) with visitor numbers down by 35.8 per cent in May compared to the same month last year.

Ardent released a trading update on its theme parks division which highlighted the difficulty it is facing following the tragic deaths of four visitors at Dreamworld in October 2016.

Ardent also reported its theme parks' revenue is down 35.4 per cent to $3.9 million and says it will focus on the busy June-July school holiday period to give them a much-needed boost in visitation and revenue at the Dreamworld theme park.

"Dreamworld remains focused on revenue driving initiatives in the lead up to the June-July school holiday period, including the launch of its June 2018 season pass and the return of after-hours events," says the company.

Ardent has not changed its expectations for the end of the 2016-17 financial year, expecting the theme park division to report a loss of between $2 million to $4 million.

In late May, the company announced it was considering the future of Dreamworld because of the prime real estate where it is located.

Ardent has appointed a town planner to assess how parts of the Dreamworld precinct might be rezoned.

In April, it was rumoured that Ardent Leisure might sell the theme park to Chinese tourism company Songcheng Group and it reshuffled its core leadership with the demotion of CEO Deborah Thomas.

Thomas will be succeeded by Simon Kelly as CEO and MD, commencing 1 July 2017.

Never miss a story: Sign up to Business News Australia's free news updates

Follow us on Twitter, Facebook, LinkedIn and Instagram

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...