MERLO GRINDS THROUGH COFFEE CAPITAL

MERLO GRINDS THROUGH COFFEE CAPITAL

MERLO'S expansion plans continue to percolate, with the coffee chain set to open its first roasting house in Melbourne.

The Brisbane-based business will launch its 'torrefazione' at Queen Victoria Market at Peel Street on February 10, with the first beans to be roasted later this week.

Founder Dean Merlo says the deal has been a long time in the making and represents a historic moment for the business.

"While we have a family of wonderful wholesalers in Melbourne, to this point we haven't roasted in the southern capital," Merlo says.

"After years of planning, our long-term vision is now a reality. Not only will the famous blue Merlo coffee cups now be seen around Melbourne, but we will be roasting beans all day, every day, ensuring our commitment to freshness and authenticity is delivered in Melbourne.

"We had been wanting to roast in Melbourne for quite a few years now, the problem was finding a location that would suit and the Queen Victoria Market just on the edge of the CBD is perfect.
"The wait was certainly worth it."

The Melbourne opening follows openings in Victoria Point and Indooroopilly last year, as well as a full refurbishment of the torrefazione at Springfield. The growth strategy has been spearheaded by Merlo CEO James Wilkinson.

Merlo at Queen Victoria Market will roast and sell coffee and fresh beans seven days a week.

The new store takes the number of Merlo-owned stores to 15 across Queensland and Victoria.

 

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...