MAGAZINE READERS RECEPTIVE TO NEW PRODUCTS

MAGAZINE READERS RECEPTIVE TO NEW PRODUCTS
MAGAZINE readers are more likely to try new food products and supermarket brands, according to research from Roy Morgan.

According to the data, Australians who have read four or more latest magazine issues are around a third more likely than the average to agree they are often one of the first to try new food products, new supermarket brands or new health foods.

Of all media types, magazines have the highest proportion of heavy users who appear to be receptive to trying new grocery type products.

Overall, 26 per cent of Australians say they are one of the first to try new brands available in the supermarket; among heavy magazine readers its 35 per cent.

General manager of media Tim Martin says the results provide a compelling argument for the value of advertising new products in magazines.

“As well as being quick on the uptake when it comes to new grocery items on supermarket shelves, heavy magazine readers are also much more likely than the average Australian – and heavy users of all other media types – to be among the first to dine out at the latest restaurants, buy the latest fashions, try a new hotel or resort, try a new diet or buy a new model car,” says Martin.

“Roy Morgan Research can provide publishers and advertisers with full cross-media analysis of where to find these early adopters, and how to target those who not only try a new product, but talk about it with their family and friends.”

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...