Content marketing a highly effective way to create a buzz around your company

In today's competitive market, strong brand presence is a key.

By crafting positive news stories around your organisation, products and services it will build credible and effective relationships with your target market
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Branded content marketing is a highly effective way to create a buzz around your company. To communicate key messages, values and products/services.

Business News Australia's team of journalists will work in collaboration with you to create stories that are engaging, have a great story angle and communicates your key messages. Content that will be shown on Business News Australia's website and shared across social media platforms.

Creative options:

  • Articles
  • Blog Posts
  • Custom Magazines (Print & Digital)
  • E-Books
  • Insights (expert article series with landing page)
  • Newsletters (EDMs)
  • Sponsored posting
  • Webinars
  • Websites
  • Social media & additional distribution options

SPONSORED ARTICLE

Sponsored posts are a great starting point for any digital advertising campaign.

Articles written by one of Business News Australia's journalists are sure to catch the attention of the corporate market throughout Australia. Ideal for exposing your company's news, events, surveys, latest updates and milestones, we publish these articles through our website and weekly e-news.

What we can help you with:

  • Exposing your brand and services to our audiences is achievable through a sponsored post.
  • Write a relevant, informative and engaging article. The article will be written by an experienced Business News Australia journalist in collaboration with you.
  • Article can be displayed Business News Australia's website linking back to your site or on your own site.
  • Included article in Business News Australia's e-news update distributed to our database of readers
  • Share the article on Business News Australia's social media pages.

EXPERT ARTICLES

Establish yourself as an expert leader with a series of expert articles. Show them what you know, be helpful and add value.

Articles written in first person is a great way of building your personal brand.

You will collaborate with our journalists to identify relevant editorial that will captivate readers.

Articles will be published on the Business News Australia website and make their way into the inbox of Business News Australia's subscriber list.

The expert article (about 400-800 words) gives you the ability to tell a story through extended media coverage on www.BusinessNewsAus.com.au

You will work collaboratively with a journalist from Business News Australia to identify relevant editorial that informs and intrigues readers.

What we can help you with:

  • Business News Australia journalist will write a series of articles in collaboration with you.
  • Publish the articles on Business News Australia's website.
  • Included articles in Business News Australia's e-news update distributed to our database of subscribers
  • Post articles on Business News Australia's social media platforms.
  • Create a micro site and host articles on Business News Australia site.
  • Advertise micro site online and in enews to drive traffic.

EBOOK

An eBook is an opportunity to position you as a leader in your field, while promoting the products and services of your business.

Used as a free download to generate leads, the downloadable EBooks contain beneficial, relevant, interesting and visually engaging content written by Business News Australia's journalists.

With an aim to inform and inspire readers, the EBook can be published on Business News Australia website

What we can help you with:

  • Write and design a eBook.
  • Business News Australia's team of journalist and designers will work with you to make sure it reflect your brand image, communicate your key messages
  • Publish eBook on Business News Australia's website.
  • Create a micro site with sign up form to capture leads.
  • Advertise eBook in the e-news distributed to Business News Australia database
  • Share eBook on Business News Australia's social media platforms.

MICROSITE

A microsite provides opportunity for you to align your brand with Business News Australia.

The platform allows you to collate content to a landing page on Business News Australia's website.

The micro site can feature your brand, company information, hyperlinks to you website and sign up form to capture leads.

NEWSLETTER

Informative and engaging newsletters to your contact database are a great way to reconnect with your contacts and clients.

Feature stories that will make them committed to your brand. Showcase your clients, introduce new staff, let them know about your involvement in the community, handy tips  as well as the latest company news.

We can help you write content that will turn your customers into passionate fans and generate traffic to your website.

Articles will keep your site current and can also be shared on social media.

CUSTOM MAGAZINE | PRINT & DIGITAL

Custom magazines provide brands with the opportunities to spend more time with their clients. It allows you the opportunity to intimately engage with your target audience and to deepen the relationship.

A custom magazine communicates to customers wide-ranging and in-depth information that isn't possible through other media.

It reinforces brand position, builds trust and can be a key platform from which to profile leading clients and partnerships. It also gives the opportunity to cross market all aspects of your business.

We can help you connect, build relationships, increase brand awareness, communicate key messages and attract new clients.

We will work with you to craft a magazine that will reflect your brand image and is attractive to your target audience.

With twelve years experience we can create content for your magazine that will have a positive effect on your brand.

Our custom magazine titles include:

Business News Australia Custom Magazine Portfolio

Our ieditorial, design and marketing team can create anything from a timeless and comprehensive digital masterpiece centred around your brand, to a punchy guidebook.

WEBINAR

Speaking directly to Business News Australia's audience, webinars offers you to the opportunity to share useful and timely information as well as generate leads. The webinar can be a presentation, a product demonstration, workshop or seminar using video conferencing software. It can be live and interactive where information can be received and discussed in real-time or a downloaded recording.

Business News Australia can market the upcoming webinar to our readers to encourage registration, as well as post it on Business News Australia's website and social media channels following the event.


What we can help you with:

  • Host webinar on the Business News Australia website.
  • Exclusive EDM to Business News Australia's database of readers.
  • Advertising in enews to Business News Australia's database of readers.
  • Advertise webinar online.
  • Share on social media.

ARTICLE WRITING AND BLOG POST

Articles or blog posts are a great way to draw attention to your company. It will inform clients, prospects and stakeholders and provide a fresh perspective for readers who engage with your brand.
An engaging article can be used on your website, in emails and shared on social media.With design, editorial and marketing talent, we can create anything from a timeless and comprehensive digital masterpiece centred around your brand, to a punchy guidebook.

Contact us

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PO Box 2087
Brisbane QLD 4001

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