Commercial Content policy


Business News Australia sometimes publishes news and feature articles with financial support our commercial partners.
Our commercial partners allow Business News Australia to produce news at no cost to our readers.

Readers can identify which stories are produced with an advertiser by a disclaimer, or call to action at the bottom of the article.

Please see below our different classifications of commercial content:

IN PARTNERSHIP WITH

This content is produced alongside a Business News Australia commercial partner and explores an issue or theme in detail and over an extended time. 

It is written and edited by Business News Australia's journalists, to the same standards expected of all our other stories.

We work with the partner to choose a topic and story angles that are relevant to, and engage our audience.

The content such an arrangement will include the journalist's byline, and a sentence at the end of the story, identifying that it was produced in partnership with a commercial partner.

Business News Australia's managing editor will have the final say on the content that will be published.

Our commercial partners will be able to see the articles prior to publishing.

These articles will have a sentence at the end saying it was produced 'in partnership with' our sponsor.

SPONSORED CONTENT

Sponsored content is paid for and controlled by the advertiser rather than by Business News Australia.

Business News Australia's editorial team may at times assist an advertiser in content production, or the content will be provided by the advertiser directly.

The advertiser will be able to approve the content prior to its publishing, although Business News Australia retains the right to edit or remove content that is inappropriate for our audience.

The content will state 'brought to you by' the commercial partner, and their brand name will appear in the byline.

 

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