Wotif.com resonates with consumers

Written on the 15 September 2009

WOTIF.com Holdings has increased profit by 26 per cent to $43.5 million.

Wotif.com CEO Robbie Cooke says his company was facing significant headwinds going into the financial year, but there was a belief that the business model would continue to resonate with consumers in a down cycle.

“Our thinking was that consumers would take shorter breaks, travel more domestically, transact in the last-minute space, and would move to the online environment to secure best value for their accommodation and other needs,” he says.

“In FY2009, our newly acquired businesses contributed for a full year for the first time. Asia Web Direct assisted in driving the group’s Asian room night volumes by 100 per cent. Our Asian business unit achieved a record of $128 million — excluding taxes.”


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