Where else but the Gold Coast?

Written on the 30 November -1

Campaign to cement holiday reputation

AS the rest of the country suffers a slump in domestic tourism - certainly not helped by fuel prices, interest rate rises and an insatiable appetite for plasma screen TVs - a Federal Government report shows the Gold Coast is bucking the trend.

Called

Travel By Australians
, the report says the Gold Coast has experienced an increase in tourist expenditure of $235m since 1999.

And now, Tourism Minister Margaret Keech has announced that the Gold Coast will play a starring role in the Government's new multi-million dollar tourism marketing campaign, a revamp of the

Where Else But Queensland theme.

The $6.5m TV burst will encompass images from across the State and will run from early 2007, supplementing Gold Coast Tourism's V

ery Gold Coast, Very GC campaign, which put the Coast back on TV screens for the first time in a decade.

"I told Tourism Queensland to ensure the Gold Coast - Australia's leisure capital - plays a starring role in our new domestic marketing campaign," says Mrs Keech.

"Unlike the international marketing campaigns that shunned the Gold Coast,
our campaign will include instantly recognisable

Very
Gold Coast
images."

Images to feature in the campaigns include surfers on a local beach, aerials of the Gold Coast skyline and Q1, underwater shots of surfers and underwater shots of dolphins at Sea World.

World-renowned cinematographer Mark Toia has been chosen to shoot the campaign footage, using state-of-the-art technology including SpaceCam - the same high-tech camera used to film many of the aerial segments in movies including

Lord of the Rings, Twister, Con Air and Shackleton's Antarctic Journey.

"No Queensland marketing campaign is complete without images of the Gold Coast. The Gold Coast has for years been the holiday capital of Australia. Our new campaign will cement this reputation," says Mrs Keech.


Latest News

CROMWELL TRADES STEADILY IN FIRST HALF

CROMWELL Property Group has maintained a steady operating profit at $0.045 per security in the first half of FY17,...

WHY NEXTDC'S STOCK IS SOARING

AFTER posting its interim result, NEXTDC (ASX: NXT) gained more than 12 per cent on the stock market before noon.
...

PWR PROFIT CRASHES AS DOLLAR RISES AND COSTS MOUNT

A RISING Aussie dollar has offset PWR Holdings Limited's (ASX:PWH) overseas growth in the last half, forcing a...

SUPER RETAIL GROUP RESULTS SHINE ACROSS THE BOARD

A WELL-planned and executed half has paid off for Super Retail Group (ASX:SUL) as it posts a net profit result up ...

Related News

EVERYTHING YOU NEED TO KNOW ABOUT THE NATIONAL BROADBAND NETWORK

THE National Broadband Network (NBN) is more than an internet connection, it is an opportunity to transform your b...

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter