WHAT GAVE STEVE JOBS THE EDGE?

Written on the 8 January 2016

WHAT GAVE STEVE JOBS THE EDGE?

FEW businesses can legitimately lay claim to buzzwords like 'innovation' and 'disruption', but Apple is undoubtedly one of them.

As one of the most recognisable and lucrative brands in the world, the $560 billion technology company has transformed the way we do business - both in management style and operation.

The man at the centre of the revolution is the subject of a new biopic Steve Jobs, which is set to hit the big screen on February 4.

Loosely based on Walter Isaacson's biography of the same name, the film delves into the life of the visionary and how he pushed the boundaries of design.

Set behind the scenes of three instrumental product launches, it explores Jobs' meteoric rise before being unceremoniously ousted from his own company and his triumphant return saving it from bankruptcy.

Acclaimed director Danny Boyle and writer Aaron Sorkin's production has been met with mixed reviews in the US, with Steve Jobs failing to meet expectations at the box office, but scoring several Academy Awards nominations. Even Jobs' widow Laurene Powell Jobs reportedly tried to terminate the film for its steely portrayal of her late husband.

The team behind the recreation of Steve Jobs' legacy share their impressions about the man who inspired a generation of entrepreneurs.

Steve Jobs Movie Apple

AARON SORKIN | WRITER

Steve genuinely believed that his methods got the best out of people in his employ. Oftentimes, he'd return a first submission and say: "You can do better. Do it again." After he received a second version, he'd return that and say: "You can do better. Do it again." Three times, four times. In actuality, he never even looked at the first, second, third or fourth versions. His expectation, more often than not justified, was that whoever it was could do better.


That might seem obnoxious, but that's actually a great gift, having someone who spurs you on to your best. He was successful in that regard. But I think some of his unpopular behaviour had more to do with his personality than with his initiative to achieve anyone's personal best. While he might have been cognisant of other managerial tactics, he got the results he was after.

 

MICHAEL FASSBENDER | STEVE JOBS

With any business, if you stand still too long, the competition passes you by. Steve Jobs was very aware of the need to constantly be moving forward. How many days off did the man take in 40 years? I would bet not many. If you have a vision you're trying to realise, and you spend roughly 40 years driving that vision, that's quite the feat. There was an element to Steve Jobs that enabled him to relentlessly drive this vision forward for decades. Sometimes people got trampled along the way.

 

KATE WINSLET | JOANNA HOFFMAN, APPLE MARKETING EXECUTIVESteve Jobs Movie Apple

He found it difficult working with anyone he felt wasn't working at their full potential. He often thought force would get the best out of others, which he thought he deserved, because he was giving his best. His employees were there because they were the top in their fields. He had extremely high standards that were often hard for everyone to live up to. I'm sure it was difficult working under those circumstances but that's how Steve was. And look what he achieved.

 

SETH ROGEN | STEVE WOZNIAK, APPLE CO-FOUNDER

Steve Jobs had his own way of ploughing through life and motivating those around him, who ultimately were driven to achieve the unfathomable. Jobs earned a reputation for being, for lack of a better phrase, a really difficult boss. He felt that in the service of a genius, taking extra time to insert a little kindness into his day-to-day interactions was not an efficient use of time. In his universe, those two qualities, genius and kindness, existed in a binary system, where it's either one or the other - zero or one, yes or no.

For your chance to win a double pass to an exclusive preview screening of Steve Jobs on Wednesday 20 January, 6.30pm at Event Cinemas Myer Centre CLICK HERE.

 


Latest News

SUPREME COURT ORDERS OCTAVIAR GROUP TO WIND UP

THE Queensland Supreme Court has ordered the Octaviar Group of companies (formerly known as MFS Group) to be wound...

CEOS BRAVE THE COLD TO RAISE $1.4 MILLION FOR THE HOMELESS

MORE than 400 executives confronted the cold last night in the annual Vinnies CEO sleepout, which took place benea...

JENNIFER WESTACOTT ON BANK TAX: IT EXPOSES GOVERNMENT "DESPERATION"

South Australia's new bank levy exposes the desperation of a government that is unable to get its own budget and ...

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

Related News

BASKETBALL'S COMEBACK CONTINUES WITH NBL CLUBS TO FACE OFF AGAINST CHINA'S NATIONAL TEAM

THE RESURGENCE of Australia's National Basketball League (NBL) continues with China's national team to play t...

DOMESTIC TOURISM IN AUSTRALIA BREAKS RECORDS, INJECTS $61.7 BILLION INTO NATIONAL ECONOMY

DOMESTIC Australian tourists have spent a record breaking $61.7 billion on intra and interstate travel this year, acc...

THE DOCTORS WHO PLUNGED INTO THE SHARK TANK AND SURVIVED WITH A $500,000 INVESTMENT

THEIR mission is to change the face of cancer care with an app that empowers and connects patients and care givers...

IMF BRACES FOR BIG LOSS FOLLOWING WITHDRAWAL FROM SPOTLESS CLASS ACTION

LITIGATION fund IMF Bentham (ASX: IMF) is set to lose as much as half a million dollars after it ceases funding one o...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter