Virgin tweets in the city of angels

Written on the 30 September 2009

V AUSTRALIA is having a flitter on Twitter after launching a social media campaign with the networking channel and a Brisbane radio station.

The national campaign is for Australians to win a trip to Los Angeles for three days or 4320 minutes of ‘tweeting’.

The campaign ‘4320 LA’ was inspired by recent trends which show Australians are continuing to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks (Tourism Research Australia 2009).

A team of three will fly to LA, take in the sights and delights for three days non-stop and between the team, tweet every single minute of the 4320 minutes spent in the ‘city of angels’.

Virgin Blue Group marketing manager Michelle Lee, says the social networking medium is relevant not only to the social media-savvy set but to other long-haul guests who use Twitter as an everyday communications channel.

“For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio,” she says.

Follow Gold Coast Business News on Twitter at: www.twitter.com/gcbn


Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter