Virgin tweets in the city of angels

Written on the 30 September 2009

V AUSTRALIA is having a flitter on Twitter after launching a social media campaign with the networking channel and a Brisbane radio station.

The national campaign is for Australians to win a trip to Los Angeles for three days or 4320 minutes of ‘tweeting’.

The campaign ‘4320 LA’ was inspired by recent trends which show Australians are continuing to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks (Tourism Research Australia 2009).

A team of three will fly to LA, take in the sights and delights for three days non-stop and between the team, tweet every single minute of the 4320 minutes spent in the ‘city of angels’.

Virgin Blue Group marketing manager Michelle Lee, says the social networking medium is relevant not only to the social media-savvy set but to other long-haul guests who use Twitter as an everyday communications channel.

“For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio,” she says.

Follow Gold Coast Business News on Twitter at: www.twitter.com/gcbn


Latest News

SLATER & GORDON AND MAURICE BLACKBURN SHOWDOWN IN BELLAMY'S CLASS ACTION

FIERCE rivals Slater & Gordon (ASX: SGH) and Maurice Blackburn have secured funding for class actions against Bel...

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand ...

BRAMBLES TUMBLES AFTER REDUCING GUIDANCE

BRAMBLES (ASX: BXB) will miss its first-half guidance due to cost pressures at its North America business.

The com...

VILLAGE ROADSHOW PARKS HURT BY DREAMWORLD TRAGEDY

QUEENSLAND visitors to Village Roadshow (ASX: VRL) theme parks have declined 12 per cent in the wake of four deaths a...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter