Virgin tweets in the city of angels

V AUSTRALIA is having a flitter on Twitter after launching a social media campaign with the networking channel and a Brisbane radio station.

The national campaign is for Australians to win a trip to Los Angeles for three days or 4320 minutes of ‘tweeting’.

The campaign ‘4320 LA’ was inspired by recent trends which show Australians are continuing to travel overseas but are increasingly value conscious and keen to cram in as much action and activities into shorter breaks (Tourism Research Australia 2009).

A team of three will fly to LA, take in the sights and delights for three days non-stop and between the team, tweet every single minute of the 4320 minutes spent in the ‘city of angels’.

Virgin Blue Group marketing manager Michelle Lee, says the social networking medium is relevant not only to the social media-savvy set but to other long-haul guests who use Twitter as an everyday communications channel.

“For V Australia, it’s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio,” she says.

Follow Gold Coast Business News on Twitter at: www.twitter.com/gcbn

Get our daily business news

Sign up to our free email news updates.

 
Whitefox Recruitment founder Luke Hemmings making strides as a careers leader
Partner Content
After relocating his Canberra-founded company Whitefox Recruitment to the Gold Coast la...
Whitefox Recruitment
Advertisement

Related Stories

ASIC secures its first court win for greenwashing against US giant Vanguard

ASIC secures its first court win for greenwashing against US giant Vanguard

The Australian corporate watchdog has caught out one of the world&r...

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Medicinal cannabis group Althea shaves $1.5m from its cost base through staff cutbacks

Australian-founded medicinal cannabis company Althea Group (ASX: AG...

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Charter Hall snares 15pc stake in Hotel Property Investments for $97m from 360 Capital

Listed funds manager 360 Capital Group (ASX: TGP) has offloaded its...

The party’s over: Splendour in the Grass festival cancelled for 2024

The party’s over: Splendour in the Grass festival cancelled for 2024

Splendour in the Grass, Australia’s largest winter music fest...