VIRGIN RETAINS TITLE OF MOST ATTRACTIVE EMPLOYER

Written on the 9 May 2016

VIRGIN RETAINS TITLE OF MOST ATTRACTIVE EMPLOYER

VIRGIN Australia provides one of the most enviable workplaces in the country according to Randstad's annual employer branding research.

Virgin retained the title of Australia's most attractive employer for the second consecutive year with 51.34 per cent of Australians wanting to work for the brand.

According to Randstad, Virgin is particularly attractive to workers because it appears to offer a good work-life balance, a pleasant working atmosphere and strong management.

The Randstad Award, presented in front of executives from Australia's top 20 most attractive employers in Sydney, recognises organisations considered to be the most attractive employers according to more than 10,000 Australians.

Coming in a close second was Australian icon Qantas with 51.3 per cent of people wanting to work for the company, and defence, security and aerospace company BAE Systems taking out third spot.

Randstad says aviation is the most attractive sector to work for in the country, according to 46 per cent of Australians, with workers believing the sector leads to training, interesting job content and a good working atmosphere.

Frank Ribuot, CEO of Randstad Australia and New Zealand, congratulated Virgin Australia for maintaining its top position once again after winning in 2015 and in the inaugural award in 2011.

"Virgin Australia clearly has a winning formula as one in every two people in the country know the Virgin brand, love it and would love to work there," says Ribuot.  "This is a very powerful asset to own."

Virgin Australia was also recognised as the most attractive employer for women and people in the 25-44 age bracket.

Geraldine Chin Moody, group executive - people, culture and sustainability at Virgin Australia, says the company is proud of the lengths to which its people go to bring the Virgin Australia brand to life.

"It's fantastic to see their passion and commitment recognised with the Randstad Award for the second consecutive year," says Chin Moody.

Qantas' popularity soared this year after placing fifth in 2015, and only just missing the top spot by 0.04 percentage points in 2016.

For people in the 18-24 and over-45 age bracket, Qantas took the top spot.

Ribuot says the Randstad research highlights just how crucial employer branding and having a strong employer value proposition is to attracting and retaining top talent in today's highly competitive marketplace.

"The sky is the limit - once you have developed a strong employer brand," says Ribuot.

"Not only do 84 per cent of workers state they would leave their current job to work for a company with a better corporate reputation, it's also been found payroll costs will be reduced by 10 per cent and staff turnover can be reduced by 28 per cent."


Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter