VANTAGE AIMS TO CAPTURE THE AUSSIE SPIRIT

Written on the 11 July 2016 by Karen Rickert

VANTAGE AIMS TO CAPTURE THE AUSSIE SPIRIT

VANTAGE Australia has taken a bigger swig of the beverage market with what it hopes will become the nation's drink of choice.

Distilled in Melbourne, Spirit of a Nation is not classified as a vodka, gin or rum, but as a botanical white spirit with an alcohol volume of 37 per cent.

The drink takes its inspiration from native bushland and infuses lemon myrtle, Tasmanian mountain pepper and locally-grown mandarin oil with a neutral spirit.

Vantage Australia founder Bill Hargitay says he developed the concept after recognising a gap in the market.

He says the Russians are known for vodka, gin is considered to be British and rum has a Caribbean vibe, while Australia is mainly recognised for its beer.

"I've travelled a lot in my career and it always amazed me that Australia never really had a genuine national spirit," Hargitay says.

"It's a very versatile spirit that can be mixed in the same way as the majority of white spirits. Interestingly, a lot of people enjoy the flavour and drink it neat which you wouldn't traditionally do with gin or white rum."

Hargitay owned Redheads matches with his business partner for 12 years prior to launching Vantage Australia in 2015.

Applying his distribution experience through the grocery channel, Hargitay decided to launch Spirit of a Nation through the travel retail market.

The one litre bottle is stocked in duty free stores to offer tourists and outbound travellers an Australian souvenir alternative to a stuffed koala.

The drink has recently landed in Aelia Duty Free stores in Adelaide and the Gold Coast, as well Heinemann's Tax & Duty Free store at Sydney Airport. The duty free store at Melbourne Airport will follow suit later this year.

The strategic channel ensures the brand is poised to capitalise on more than 6.5 million tourists visiting Australia nationally, as well as up to seven million Australians travelling overseas.

Domestic buyers can purchase the 700ml bottle through Dan Murphy's and selected liquor outlets.

"It's a solution for Australians going overseas to visit family or corporate travellers wanting to bring a unique gift," Hargitay says.

"If they're an Australian tasting the product they may wish to repurchase when they return to Australia, so there's a domestic version available as well.

"We're targeting greater distribution in the domestic market with our 700ml product."

Vantage Australia has also launched a cocktail recipe book, showcasing signature Spirit of a Nation cocktails in honour of each of the capital cities.

Read about more bottled businesses:

 


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

ANSELL'S SHARE PRICE SWELLS AFTER SALE OF CONDOM BUSINESS

IT'S one of Australia's most successful and enduring manufacturing success stories and the Ansell condom busi...

TOPSHOP GOES INTO ADMINISTRATION AMID VOLATILE RETAIL MARKET

TOPSHOP has become the latest in a string of retailers blasted by the volatile retail market, as the iconic fashio...

SIGMA'S SHARE PRICE TAKES A BATTERING AS IT LAUNCHES LEGAL ACTION OVER SUPPLY DEAL

SIGMA Healthcare (ASX: SIG) has taken the MyChemist and Chemist Warehouse chains to court to demand they continue to ...

DREAMWORLD UNDER 'REVIEW' BY OWNERS ARDENT LEISURE AS ACTIVIST INVESTORS PUSH FOR BOARD POSITIONS

DREAMWORLD owner Ardent Leisure (ASX: AAD) is considering the future of the theme park which may be redeveloped or so...

Related News

TOPSHOP GOES INTO ADMINISTRATION AMID VOLATILE RETAIL MARKET

TOPSHOP has become the latest in a string of retailers blasted by the volatile retail market, as the iconic fashio...

SIGMA'S SHARE PRICE TAKES A BATTERING AS IT LAUNCHES LEGAL ACTION OVER SUPPLY DEAL

SIGMA Healthcare (ASX: SIG) has taken the MyChemist and Chemist Warehouse chains to court to demand they continue to ...

REGIONAL BANKS HIT OUT AT RATING CUT AND WARN BIG FOUR WILL BENEFIT

REGIONAL banks have hit out at a downgrade on their credit ratings, warning that it will increase their wholesale fun...

THE COMPANY THAT DECIDED IT WAS GOING TO GIVE A CRAP THANKS TO CROWD FUNDING

SIMON Griffiths is using toilet paper to save the world.

In 2012, on the back of an IndieGoGo crowdfunding campaig...

BOOK YOUR FUNCTION SPACE HERE

 

 

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter