UBET LAUNCHES "LEAGUE OF LEGENDS"

Written on the 30 April 2015

UBET LAUNCHES "LEAGUE OF LEGENDS"

TATTS Group's (ASX:TTS) wagering division UBET has enlisted a host of sporting stars for its 'League of Legends' as part of its brand transformation.

The UBET team ambassadors were announced at a gala event in Sydney, and will offer punters insight and commentary into a range of sports.

The League of Legends includes three-time AFL premiership player Jonathon Brown, NRL Anthony Minichiello, former Wallabies captain Nathan Sharpe, four-time Bathurst champion Greg Murphy and former ESPN host Jason Bennett.

UBET also announced new partnerships with Port Adelaide Football Club, V8 Supercars, Melbourne City Football Club, to coincide with deals with the Gold Coast Suns and racing industry.

Chief operating officer Barrie Fletton says the rebrand has been a whole of business evolution.

"This has been a huge undertaking, ensuring everyone understood the need for change and then working together to make it happen," Fletton says.

"The customer is at the heart of everything we do and personally I'm very proud to see the dramatic change that has taken place both internally and externally.

"This is without question, the most exciting time in our business' history."

Fletton says UBET has an advantage as one of only two wagering providers to combine web, mobile app, telephone betting and retail outlets.

The company recently revamped its digital offering, as well as opened Australia's first UBET store in New Farm.

The new retail concept will be rolled out across its network of 1200 outlets across Australia over the next four years.


Latest News

AUSTRALIA READY TO DISRUPT GLOBAL CARBON FIBRE MANUFACTURING

AUSTRALIA for the first time has the capacity to produce carbon fibre from scratch and at scale, following the launch...

HONG KONG FUND INVESTS $212.8 MILLION IN G8 EDUCATION

G8 EDUCATION (ASX: GEM) has secured $212.8 million from Hong Kong-based CFCG Investment Partners to pay down debt and...

MERGER DELIVERS THE FINANCIAL GOODS FOR TERRY WHITE

TERRY White Group has posted a solid half-year net profit of $1.3 million amid a period of major transformation fo...

BLUE SKY APPOINTS TWO NEW INDEPENDENT DIRECTORS

BLUE Sky Alternative Investments (ASX: BLA) has appointed two new independent, non-executive directors to its board: ...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter