TRAVEL COMPETITION TO GIVE $1M INJECTION TO ECONOMY

Written on the 24 August 2011

TRAVEL COMPETITION TO GIVE $1M INJECTION TO ECONOMY

STRUGGLING businesses on the Coast are set to receive a boost from an international tourism campaign to be launched today at Sea World.

Tourism Queensland’s (TQ) Million Dollar Memo is giving one lucky company a chance to win $1 million in travel incentives including transport, accommodation and entertainment.

TQ CEO Anthony Hayes says part of the aim is to present the Gold Coast as a place to do business and have fun – and balance out visitor numbers by luring people in the low season.

“The average businessman spends 2.5 times more than the average holiday maker. It’s no accident we are launching this event at the Gold Coast,” says Hayes.

The challenge sees 20 finalists visit the Gold Coast, Sunshine Coast, Whitsundays and North Queensland before finishing at Port Douglas on August 31.

Representatives from 20 companies begin the eight day contest today at Sea World’s Dolphin Cove.

Hayes says some competitors have supported the campaign, pointing to internet company Yahoo!’s move to upload promotional material to its homepage.

“We’re using the strength of those companies. Our partners involved, including (the six-star) Palazzo Versace hotel and Gold Coast Convention Bureau, see potential for a huge impact over the next four to five years,” he says.

The competitors include Lend Lease (Australia), Yahoo! (Taiwan), Veto Insurance (New Zealand), Samsung Card (Korea), Reading Room (UK), Boomerang Reisen Gmb (Germany) and ADR Group of Companies (Indonesia).


Latest News

SPOTLESS REJECTS DOWNER'S 'HOSTILE' $1.2B BID AS IT PROMISES A STRATEGY RESET

CLEANING and catering services company Spotless has rejected a $1.26 billion takeover bid from mining services firm D...

EXCLUSIVE INTERVIEW: MEGAPORT CEO VINCENT ENGLISH ON GLOBAL EXPANSION AND HOW TO SCALE UP A BUSINESS

THE RAPID expansion of Megaport (ASX: MP1) continues with the Brisbane-based company announcing a major partnership d...

BRISBANE ENTREPRENEUR BREAKS BARRIERS IN ECO-BUSINESS

TRACEY Bailey believes that if every person understood the true social and environmental cost of every product the...

DOMINO'S PIZZA EMPLOYEES OFFERED A SLICE OF THE PIE

DOMINO'S Pizza (ASX: DMP) has launched an employee share acquisition plan which will give its 26,000 staff the...

Related News

FURNITURE DISRUPTOR SET TO SHARE HIS ONE OF A KIND BUSINESS MODEL

IT'S no secret that Australians love homemaking. Their ceaseless quest to create the perfect place to call hom...

WEEDING OUT THE ASX'S BURGEONING CANNABIS TREND: 8 COMPANIES TO WATCH

A NICHE is budding on the ASX in the form of medical cannabis, an industry which has been on the country's rad...

FRESH CLASS ACTION TO REVEAL ANOTHER SIDE OF SLATER AND GORDON DOWNFALL

ACA LAWYERS has issued a formal letter of demand to Andrew Grech (pictured), managing director of Slater and Gordo...

STARSHIPS WERE MEANT TO DELIVER DOMINO'S PIZZA

NICKI Minaj may have been off the mark when she declared 'starships were meant to fly'. However, she m...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter