TRAPPED IN THE WEB

Written on the 10 October 2012

TRAPPED IN THE WEB

Small business owners are devoting less time to online marketing and social media despite an increasing number running their own websites.

Sales and growth opportunities are being missed as a result of the lack of attention, experts say.

The unexpected decline in online business activity was revealed in a recent MYOB Business Monitor survey of 1004 SME operators.

The survey found that while the proportion of operators with a business website rose slightly from 36 per cent in March to 38 per cent in July, less than a quarter (24 per cent) use search engines actively to promote their business.

Social media activity has declined from 18 per cent to 15 per cent and LinkedIn from 19 per cent to 13 per cent.

MYOB CEO Tim Reed says it is the first time a decline in online business activity has been detected and was “completely unexpected”.

He says it’s too early to tell if the latest figures will become a continuing trend and he expects the use of social media in business to bounce back as the economy strengthens.

“It’s representative of the time pressure that is put on businesses now," he says.

“We also found more business operators are experiencing revenue falls than are experiencing rises, and the majority lack confidence in a short term economic recovery.

“I suspect this has seen many shy away from online activities as they focus on the health of their business, whereas embracing them could reap productivity benefits,” he says.

Reed says the rise in the number of SMEs with websites was encouraging.

More than one third (37 per cent) of SMEs with a business website reported it increased customer leads and 34 per cent say it improved their customer interaction.

The survey found 33 per cent of businesses enjoyed better conversion of leads to sales, 32 per cent grew their revenue as a result, and 30 per cent said it enabled them to compete more effectively.

“[A web site] is the best opportunity to represent your brand in your own space,” says Reed.


Latest News

FLYING START TO 2017 PASSENGER NUMBERS FOR GOLD COAST AIRPORT

RECORD numbers of travellers used the Gold Coast Airport (GCA) in January this year, continuing a five-year trend ...

SUNCORP SAYS IT'S 'COVERED' AGAINST FINANCIAL COST OF CYCLONE DEBBIE

INSURER Suncorp (ASX: SUN) says it is "well protected" against the financial impact of Cyclone Debbie th...

ADELAIDE DIGITAL MARKETING GURUS CHANGING THE FACE OF ONLINE RETAILING

Frank Grasso, CEO of Adelaide based Dynamic Creative, believes his company's new software will revolutionise Adwo...

WHY A JUNIOR MINER DECIDED TO JOIN THE RANKS OF THE HOT POT STOCKS

USUALLY, when a relatively unknown explorer experiences a sharp spike in its share price, it means they've fou...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter