TOY ENTREPRENEUR ON TOP OF THE WORLD

Written on the 13 June 2016

TOY ENTREPRENEUR ON TOP OF THE WORLD

MANNY Stul of Melbourne-based toy company Moose Enterprise has become the first Australian to be named EY World Entrepreneur of the Year.

Stul was crowned the winner at an awards ceremony held in Monaco overnight, beating out 55 finalists from across 50 countries.

After establishing Skansen Giftware as a successful retailer which listed on the ASX in 1993, he purchased the fledgling toy company in 2000.

Sales have increased by 7200 per cent over the past 16 years, making Moose the fourth largest toy company in Australia and the sixth largest in the US based on sales.

Its range of toys including Shopkins, Little Live Pets, The Ugglys and Squishy Sand are sold in more than 80 countries. Shopkins was named Girl Toy of the Year at the Toy Industry Association's Toy of the Year Awards in the US last year.

Moose Enterprise chairman and co-CEO Stul says the award was an honour for the team behind the company as well as Australia.

"I was up against an amazing group of entrepreneurs and have been inspired by their stories," Stul says.

"We are a company that succeeds by focusing on innovation with integrity and a clear purpose to make children happy.

"This has allowed us to grow exponentially, while overcoming huge challenges. I'd like to thank EY on behalf of all the entrepreneurs who competed this week."

Stul has been lauded for steering Moose back from the brink of closure following an international product recall for Bindeez in 2007.

The craft kit features beads that can be fused together using water to create a range of designs, but was found to contain a harmful chemical after several children ingested the beads.

The company overcame legal battles, creditors and product bans to safely release the toy as Beados in Australia the following year.

Just Energy Group founder and chair of the World Entrepreneur of the Year judging panel Rebecca MacDonald says the decision to award Moose the title was unanimous.

"Manny was our choice, not only due to his impressive growth, but also because the business he has nurtured has shown sustained global success," MacDonald says.

"His mettle was tested when Moose faced a product recall that would have overcome less resilient and well-managed businesses.

"All of our finalists were worthy winners and demonstrated so many qualities that we were looking for, including an ability to respond to disruption. However, it was Manny who impressed us most across our diverse judging criteria."

Stul owns the company with wife and Moose director Jacqui Tobias and step-son Paul Solomon as co-CEO.

 


Latest News

BELLAMY'S FINDS EXPORTING BABY FORMULA INTO CHINA IS NO CHILD'S PLAY

BELLAMY'S (ASX: BAL) shares have suffered a 40 per cent drop in value today after the company hit a regulatory...

BRISBANE WATCH BRAND ADINA AIMS FOR ICONIC

ADINA watches is at a turning point in its history, 45 years after being founded by Robert 'Bob' Menzies i...

WHY YOU SHOULD CARE FOR YOUR BODY AS MUCH AS YOUR BUSINESS

ENTREPRENEURSHIP is a busy business. It can be all-consuming, but it is important not to neglect your health Y...

BULLETS BACK IN THE BUSINESS COMMUNITY

ALTHOUGH new to the current south-east Queensland sporting landscape, the Brisbane Bullets have a rich basketball ...

Related News

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

BIG W CEO QUITS AFTER 11 MONTHS

SALLY MacDonald has resigned as chief executive of BIG W ending her tenure at the helm of the struggling discount ...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter