The ultimate guide for small business

Written on the 30 November -1

Special Gold Coast Business News Sensis reader giveaway

AIMING to help small business owners harness the power of marketing and advertising, a new book,

Small Business, Big Opportunity
share news, events, marketing techniques and tools and handy tips from other small business owners.

Co-written with small business guru Rob Hartnett, the guide covers basic principles of how to recognise what makes a business
special and how to identify potential customers.

It also provides simple advice on advertising in different mediums including how to make the most of print directory advertising and the rapidly growing areas of online directories and search engine marketing.

"Small businesses are at the heart of our customer base and we take our role supporting the growth and prosperity of this sector very seriously," says the editor of the guide, Karina White.

"We believe our expertise in marketing and advertising can assist business owners to navigate the road from inspiration to delivery."

As a reader of

Gold Coast Business News, you can claim your FREE copy of Small Business, Big Opportunity by visiting www.smallbusiness.sensis.com.au or by calling
1800 886 680.

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