THE MAKEUP OF A GROWING COMPANY

Written on the 18 May 2015 by Jenna Rathbone

THE MAKEUP OF A GROWING COMPANY

KATIE Wockner understands the power of social media and says it has been a critical part of the success of her online business.

Offering innovative makeup storage solutions to the busy business woman, the founder of The Makeup Box Shop says social media is particularly important for visual products such as hers.

"It allows connectivity with existing potential customers in a way that previously didn't exist and provides a great channel to communicate your style, vision and products in a natural way that can build awareness and give great inspiration," says Wockner, 31.

"I very specifically use Facebook and Instagram to inspire my customers and it is not always about my product line, it is an honest representation of makeup, preparation, rooms that are genuinely beautiful, inspiring and well organised."

Founded in 2010, The Makeup Box Shop has grown from a small home office to distribute more than 1,000 units annually.

Wockner says she recognised a gap in the market after searching for storage solutions for makeup and not being able to find them. 

Although it has been daunting and difficult moving from the corporate scene to a small business owner, she says a step by step strategy assisted her with the transition.

"The thing that helped was that I took a staggered approach and I was able to pull back on my previous role strategically as the business has built," she says.

"The approach was measured, although at times it has been very hard to manage and has felt like living in a pressure cooker but as they say, pressure makes diamonds."

Wockner says although she is thrilled with the current success of her business, she strongly believes in continuous improvement.

"I will never stop looking for new ideas that my customers will respond to and ways to improve my existing product line," says Wockner.

"I would love to see my products in a major department store such as Myer or David Jones and even an international chain one day."


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

1700 BRISBANE APARTMENTS NOW MANAGED BY FORTUNE 500 COMPANY JLL

MULTINATIONAL and Fortune 500 company JLL (NYSE: JLL) has expanded its Australian dominance in the property managemen...

HARVEY NORMAN HITS OUT AT 'FALSE NEWS' OF ASIC INVESTIGATION

RETAIL giant Harvey Norman (ASX: HVN) has vehemently rejected reports its accounts are under investigation by ASIC, s...

RARE GOOD NEWS FOR SLATER AND GORDON AS ASIC CLOSES INVESTIGATION

ASIC has cleared Slater and Gordon of deliberately falsifying its accounts after a three-month investigation.

It s...

Q & A WITH FACEBOOK GURU ANDY MCKEON AS HE JOINS AUSTRALIAN SOFTWARE COMPANY LIVETILES

HE was creative director at Apple under the legendary Steve Jobs, and is now a senior Facebook executive. In his n...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter