THE MAKEUP OF A GROWING COMPANY

Written on the 18 May 2015 by Jenna Rathbone

THE MAKEUP OF A GROWING COMPANY

KATIE Wockner understands the power of social media and says it has been a critical part of the success of her online business.

Offering innovative makeup storage solutions to the busy business woman, the founder of The Makeup Box Shop says social media is particularly important for visual products such as hers.

"It allows connectivity with existing potential customers in a way that previously didn't exist and provides a great channel to communicate your style, vision and products in a natural way that can build awareness and give great inspiration," says Wockner, 31.

"I very specifically use Facebook and Instagram to inspire my customers and it is not always about my product line, it is an honest representation of makeup, preparation, rooms that are genuinely beautiful, inspiring and well organised."

Founded in 2010, The Makeup Box Shop has grown from a small home office to distribute more than 1,000 units annually.

Wockner says she recognised a gap in the market after searching for storage solutions for makeup and not being able to find them. 

Although it has been daunting and difficult moving from the corporate scene to a small business owner, she says a step by step strategy assisted her with the transition.

"The thing that helped was that I took a staggered approach and I was able to pull back on my previous role strategically as the business has built," she says.

"The approach was measured, although at times it has been very hard to manage and has felt like living in a pressure cooker but as they say, pressure makes diamonds."

Wockner says although she is thrilled with the current success of her business, she strongly believes in continuous improvement.

"I will never stop looking for new ideas that my customers will respond to and ways to improve my existing product line," says Wockner.

"I would love to see my products in a major department store such as Myer or David Jones and even an international chain one day."


Author: Jenna Rathbone
About: Jenna Rathbone is a Queensland-based journalist who writes on a range of issues including business and property affairs and social issues.
Connect via: Twitter

Latest News

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used right, it can push a company's brand and brand ...

BRAMBLES TUMBLES AFTER REDUCING GUIDANCE

BRAMBLES (ASX: BXB) will miss its first-half guidance due to cost pressures at its North America business.

The com...

VILLAGE ROADSHOW PARKS HURT BY DREAMWORLD TRAGEDY

QUEENSLAND visitors to Village Roadshow (ASX: VRL) theme parks have declined 12 per cent in the wake of four deaths a...

ASF UNVEILS TRAFFIC PLANS FOR THE SPIT

A SECOND bridge over the Nerang River is the centrepiece of the ASF Consortium's plan to improve traffic flow ...

Related News

CARSALES CEO RETIRES AS NEW COMPETITOR COX FINALISES MERGER

CARSALES will have a new CEO as it takes on a fresh challenger to its crown as the dominant online car sales portal i...

BUSINESS CONFIDENCE AT A SIX-YEAR HIGH

SMALL and medium businesses have entered 2017 with their confidence at a six-year high, building on strong gains m...

CONSUMERS PESSIMISTIC ENTERING 2017

CONSUMER confidence remains at its weakest point since April 2016, according to the latest Westpac Melbourne Institut...

RISE OF STARTUP SUPPORT PROGRAMS NOT AS ROSY AT IT SEEMS

ENTREPRENEURIAL cultivation companies in Australia are appearing quickly, but questions have been raised about whe...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter