THE E-LEARNING EDGE TO INSPIRE A WORKFORCE

Written on the 29 April 2016 by Karen Rickert

THE E-LEARNING EDGE TO INSPIRE A WORKFORCE

A BRISBANE production studio's decision to diversify into the online training sector is paying dividends, with plans to crack the Asian market in the works.

Cutting Edge acquired a 70 per cent stake in a training organisation in 2014, after noticing some of its clients struggling to communicate with employees.

In partnership with the Australian Institute of Management, the business model was updated and rebranded as The e-Learning Company.

The business is backed by more than 25 years of experience under Cutting Edge, specialising in visual effects and post production for commercials, TV shows and films in Australia and overseas.

The business aims to take online training to the next level as a one-stop shop with access to animators, creative directors, editing suites and audio suites.

Cutting Edge director Matt Lawson (pictured) says the combination results in resolving organisational issues using creative concepts that wouldn't be out of place in a Hollywood movie.

"We saw an opportunity to help businesses with their internal communications to improve culture and inspire their employee's actions and behaviour in a positive way," Lawson says.

"The strategy is working with clients to impact their businesses through amazing content and smart instructional design, which is a key part of the training process.

"The team tries to understand the behaviour they're trying to change in their business and works with them to determine the best training method to effect that change."

The e-Learning Company has provided training and induction services for Queensland Health, The Coffee Club and G8 Education (ASX:GEM), building on Cutting Edge's client base of Flight Centre (ASX:FLT) and Super Retail Group (ASX:SUL).

The business is capitalising on a shift towards blended learning environments comprising face-to-face training with digital courseware that can be completed at the user's pace.

Lawson says the positive response from clients has confirmed the business's strategy, particularly in a competitive industry.

"There's lot of e-learning businesses around, it's quite a fragmented market in Australia," he says.

"But to my knowledge, there's no other e-learning business that fits within a creative content group like Cutting Edge.

"Video is becoming such an important part of training and at e-Learning Company's disposal down the hall is a broad range of creative talent and resources."

The e-Learning Company plans to expand to Asia by leveraging Cutting Edge's office in Tokyo. The e-learning industry in Asia has been forecast to be worth $18 billion by 2018.

The company is also in the process of developing its own range of training products, the first being an induction tool to motivate new employees.

 


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

PROFIT BOOST FORECAST AT VILLA WORLD

VILLA World has forecast profit growth of 5 per cent in the first half of FY17 in an earnings guidance released to th...

WP CURVE SOLD TO GODADDY

NASDAQ-listed tech company GoDaddy has bought Gold Coast's WP Curve for an undisclosed sum.

The subscription-b...

BOARD SHAKE-UP TAKES OUT SURFSTITCH FOUNDER

ONLINE actionwear retailer SurfStitch Group (ASX: SRF) has announced a major board shake-up in a move that effectivel...

ORIGIN TO DIVEST UPSTREAM OIL AND GAS BUSINESS

ORIGIN Energy will spin off its upstream oil and gas business in an as-yet unpriced IPO.

It will allow the Sydney-...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter