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TEN years ago, Carl Krumins was fired from his job sweeping floors at the Reject Shop and was faced with two potential options: stay unemployed or start a business.
With a background in technology developed from a young age, deconstructing and reconstructing computers, Krumins decided to work for himself.
After taking out a $10,000 loan Krumins and "running a few credit cards", he started text messaging service SMSGlobal in 2007 from his bedroom.
By undercutting his biggest competitors by over half the price, SMSGlobal quickly became the number one solution in Australia for business to person SMS messaging services.
Within the space of 10 years, Krumins has expanded his business globally and now has an office set up in Dubai, all in the space of 10 short years.
The 34-year-old Krumins now runs a company which sends out over one million messages a day for more than 400,000 clients in 165 countries.
His clients include giants like Facebook, Etihad, ANZ, Samsung and IMB.
The company aims to offer a reliable, innovative and cost-effective range of mobile messaging solutions such as alerts, appointment reminders, 2 factor authentication services, competitions, and customer surveys.
The company is currently gearing up to launch in the US market to take full advantage of the growing SMS A2P (application to person) platform which is expected to reach SMS traffic of 2.5 trillion by 2020.
We spoke to Krumins about how he got SMSGlobal off the ground, the best moments of the last 10 years, and what it's like to lead a company spanning the entire globe.
What's the story behind the beginning of SMS Global how did you get started and what were some of the big challenges when first beginning?
What's it like heading up a big company like this which has grown so quickly?
How exactly does being based in Dubai assist the company with growing?
How about the Asian markets, have you tapped into them much or have you found it difficult to tap into them?
Does the company have any plans on listing on the ASX any time soon?
What's the future for the company generally? Expanding on the current strategy of global expansion or does the company plan to expand into new areas?
What message or tips do you have for young entrepreneurs looking to start their own company?
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