TGOOD TARGETS BRISBANE IN AUSSIE ASSAULT

Written on the 22 April 2016 by Karen Rickert

TGOOD TARGETS BRISBANE IN AUSSIE ASSAULT

CHINA'S leading prefabricated power solutions company is expanding to Australia and has chosen Brisbane to lead the charge.

Shenzhen Stock Exchange-listed TGOOD has officially opened an office in Brisbane, after recently expanding to North America, the Middle East, Africa, Central Asia and South America.

Founded by German and Chinese engineers in 2004, the company provides vertically integrated substation solutions and manufactures medium and high-voltage power equipment.

This includes secondary substation kiosks in the suburbs that control residential power supply, generally owned and operated by local energy providers, as well as the larger zone stations within prefabricated buildings used to manage power in mining, oil, gas and shipping ports.

Former Siemens Australia national sales manager Chris Ball was appointed as CEO last year, and has been driving the launch since incorporating the subsidiary in July.

"There's a significant amount of challenges when you're globalising what was initially a domestic Chinese product," Ball says.

"For Australia, that's understanding the market requirements from a technical point of view. We've conducted extensive type testing in Europe for our equipment to ensure that it meets Australian standards.

"What the market and customers require for real support is regional competency. We've set up a sales and marketing organisation with delivery and engineering capability as well.

"We're now in a position to hit the Australian market and engage customers."

TGOOD Australia plans to target power and water utilities, engineering procurement construction firms and resources companies as clients. The company is also poised to tender for a number of infrastructure projects across Brisbane, including the underground bus and train project.

The renewable energy sector is also proving to be an attractive opportunity for the company, providing wind or solar plants with power transmission and distribution to the grid.

"There is intense pressure on these industry sectors to deliver significant savings to the bottom line whether as overall project costs or reductions in capital expenditure," Ball says.

"Power equipment is often critical path in the delivery of their major projects and nimbleness and flexibility is crucial."

He says this is where TGOOD Australia comes in as a game-changer in the industry, with half the lead time to deliver equipment compared to competitors.

A high-voltage switchboard can take up to 26 weeks before being shipped, while TGOOD's lead time ranges from eight to 10 weeks depending on the product.

The company has added a 400,000sqm manufacturing facility to existing operations in Qindao and Chengdu to meet future demand.

"We've built a large factory to cater for the next 10 years of global growth, whereas our competitors'  factories are full and over-utilised," Ball says.

"Dramatically reduced lead times equals dramatically reduced overall project costs and often, dramatically increased productivity.

"Other suppliers are often heavily compartmentalised in their processes and sometimes only willing to use their own equipment. If we're doing a solution, we're more than happy to be flexible."

TGOOD Australia will open another office in Sydney next month, as well as launch its own TGOOD secondary substation kiosk to the market in August.

 


Author: Karen Rickert Connect via: Twitter LinkedIn

Latest News

AUSTRALIA READY TO DISRUPT GLOBAL CARBON FIBRE MANUFACTURING

AUSTRALIA for the first time has the capacity to produce carbon fibre from scratch and at scale, following the launch...

HONG KONG FUND INVESTS $212.8 MILLION IN G8 EDUCATION

G8 EDUCATION (ASX: GEM) has secured $212.8 million from Hong Kong-based CFCG Investment Partners to pay down debt and...

MERGER DELIVERS THE FINANCIAL GOODS FOR TERRY WHITE

TERRY White Group has posted a solid half-year net profit of $1.3 million amid a period of major transformation fo...

BLUE SKY APPOINTS TWO NEW INDEPENDENT DIRECTORS

BLUE Sky Alternative Investments (ASX: BLA) has appointed two new independent, non-executive directors to its board: ...

Related News

WHY EMPLOYEE-OWNED COMPANIES ARE BEATING ASX200 SHARE PRICES

EMPLOYEE-owned companies command a higher share price than their publicly listed peers, reaping a 17 per cent prem...

RISE OF THE MACHINES HAS WORKERS SWEATING

UP TO 3.8 million Australian workers are fearful their job may soon be terminated by a robot, a new survey has shown....

LESS TALK, MORE SMALL BUSINESS ACTION IN 2017

THE future growth and prosperity of Australian SMEs could be undermined if governments lose sight of the sector...

TEST DRIVE A POST GRAD AT BOND

THERE'S only one way to really move your career into the fast lane, says Bond University, and 'test driving...

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter