TATTSBET LIFTS RETAIL GAME

Written on the 8 December 2014

TATTSBET LIFTS RETAIL GAME TATTSBET is rethinking the 'TAB of the future', and will begin to roll out the multi-sensory immersive experience from early 2015 in New Farm.

The new retail concept will work in accordance with TattsBet's rebrand to UBET, also effective early next year.

Revolutionising the TAB will encompass new ploys to consumer sight, sound, smell and touch.

New lighting and cutting-edge video wall technology consisting of twelve 42-inch monitors will be introduced to the retail stores, as well as 'sound canopies', USB ports and in-built headphone jacks for a targeted audio experience, and new colours and finishings to connote a more premium product.

TattsBet COO Barrie Fletton says the new concept has been a long time coming for Tatts Group (ASX: TTS).

Fletton says retail still represents around 70 per cent of the business, even though growth has largely been driven by digital channels.

"Our [physical] environment hasn't evolved a great deal over the years," says Fletton.

"We've refreshed a number of agencies across the network, but not stepped back and properly considered the concept as a whole.

"We think this will be a game-changer for wagering in Australia it will help attract a new, younger customer, while making our existing customers more comfortable."

Fletton says the decision represents a move to align TTS' online and in-store offerings, based on the knowledge that "punters aren't channel exclusive".

The brand will be consistent across experiences, appealing to both sports and racings fans through branded architecture including stadium-like seating in-store.

"One of the key aspects we considered as part of the rebranding process was the fact there was little alignment between our online and retail offerings, says Fletton.

"The rebrand, new retail concept and new website and mobile app will allow us to create a seamless, multi-channel experience."

TTS retail footprint currently expands more than 1400 outlets across four states, which will each receive a revamp over time.

Branding and design agency Hulsbosch is responsible for the creation of the UBET brand, and retail design studio McCartney Design is responsible for the physical revamp.

Pictured: digital modeling of the TattsBet rebrand




Latest News

MANTRA'S SHARE PRICE SURGE INDICATES 'SUITORS ARE CIRCLING' THE HOTEL GROUP

THE rumour mill surrounding a high-level takeover of Mantra Group (ASX: MTR) is in full production with its shares su...

MELBOURNE CBD GEMS SELL FOR $17 MILLION, MARKING A NEW PROPERTY HOTSPOT

LITTLE Lonsdale Street in the heart of Melbourne's CBD has become a favourite for investors in 2017, following th...

WHAT THE COLLAPSE OF ADWORDS MEANS FOR THE FUTURE OF ONLINE MARKETING

IT'S the story that has rocked the world of advertising. The once reliable, seamless, and lucrative Google (NASDA...

BRISBANE VFX PRODUCTION COMPANY CLEANS UP AT MAJOR INTERNATIONAL ADVERTISING AWARDS

AUSTRALIAN production company Alt.vfx has broken records in global advertising, becoming the first business to win...

Related News

RAY OF HOPE FOR SLATER AND GORDON AS LENDERS STEP IN

EMBATTLED law firm Slater and Gordon (ASX: SGH) has announced to the ASX that it has launched confidential discussion...

SPROUTX PROVIDES THE SEED FOR AGTECH STARTUPS

AGTECH innovation fund SproutX has opened applications for its first accelerator round, backed by $10 million from...

GAS PRICES MAY FORCE BRICKWORKS TO TAKE MANUFACTURING OVERSEAS

BRICKWORKS Limited (ASX:BKW) chairman Robert Millner says soaring energy prices may force the company to turn to offs...

CHINA CONTINUES TO COLLECT AUSSIE PROPERTY ASSETS

CHINESE coin continues to dominate Australia's offshore real estate investment market, accounting for almost h...

EVENTS COMING UP

 

Contact us

Email News Update Sign Up Contact Details
Subscriptions

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter