Supreme growth for Eagle Boys

Written on the 25 January 2011

April 2010

AFTER recording double-digit growth last year, pizza franchise Eagle Boys has opened its 300th store and plans to launch more than 50 new outlets this year.

CEO Todd Clayton, says the new store in the Sydney suburb of Ryde helps the company cement its position as Australia’s second largest pizza chain behind Domino’s with further New South Wales expansion in the pipeline.

“For us the 300th store comes after significant growth in the last few years, easily making us the No.2 player in the country, but it is just a number,” says Clayton.

“We plan to grow more than another 100 stores in New South Wales alone in the next three years.

“We haven’t started in Melbourne yet but we’ve still got stores in some regional areas, and in Western Australia and South Australia we’re well established and will continue to grow.”

The company has more than 4000 staff, which will grow by another 600 to meet expansion demands.

“In recent months we’ve also seen inquiries from potential franchisees soar,” says Clayton.

“Each month we receive anywhere up to 250 individual inquiries from people wanting to join our award-winning system.

“This puts us in a great position to be able to select those budding entrepreneurs who we feel best suit the Eagle Boys system and will be successful in driving their own franchise.”

The company plans to open between 30 and 40 new stores in Sydney in the next 12 to 18 months.

“We only entered the Sydney and Adelaide markets in 2008 so there are still plenty of opportunities for us in these key areas. Our research shows there is strong demand for our pizzas here which is why half of all the store openings planned for 2010 will be in these two cities,” says Clayton.


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