SUPERFUND GROWS WITHOUT NEED TO OFFSHORE

Written on the 2 September 2015

SUPERFUND GROWS WITHOUT NEED TO OFFSHORE

IN AN age when offshoring operations is the preferred option to enhance business growth, independent Gold Coast self-managed super fund administration business Superfund Wholesale has managed to achieve a major milestone by staying local.

Superfund Wholesale has grown to administer 1000 self-managed super funds in less than five years of operation, with all work performed in Australia.

Now it has its sights set on growing that to 10,000, a target it says will be achieved through innovative technology.

Director Kris Kitto says the 1000 mark is a "significant achievement" for the company with most of the growth in the last few years achieved organically by the business.

"Rather than following the trend of offshoring to lower wage countries like India and the Philippines, we've embraced automation and leveraged industry leading technology to deliver a better experience to the advisers we work with," says Kitto.

The company's tech edge, driven by the Superfund Wholesale SMSF Business Incubator solution, has been developed in partnership with software provider Class Super, which has just been named number five on the 2015 BRW Most Innovative Companies list.

"The SMSF Business Incubator solution provides small and start-up accounting businesses with access to Class Super's award-winning SMSF administration software, with no minimum number of funds required," says Kitto.

"We've signed up 25 firms in the last few months and it's great to be able to give something back to the SMSF community.

"Innovative technology is going to make SMSFs accessible to more people meaning growth will continue throughout the sector, resulting in a bright future for Superfund Wholesale and the SMSF sector as a whole. 

"We have a long-term vision of looking after 10,000 SMSFs and we want to achieve this by working with 100 fantastic advice businesses and helping them grow the number of SMSF clients they look after."

Superfund Wholesale, which was established in 2010, offers SMSF administration designed by advisers for advisers. It helps financial advisers grow their business through high-level SMSF services for clients.

Class Super CEO Kevin Bungard says Superfund Wholesale was one of the early adopters of his company's technology and is included on its panel of recommended SMSF administrators.

"Over the years (they) have become experts in using the software to best effect," Bungard says.

"We look forward to witnessing their continued business growth and success as they work towards their next major milestone."


Latest News

THE STAR'S STUNNING ANSWER TO CROWN'S BARANGAROO

THE Star Entertainment Group (ASX:SGR), not to be outdone by James Packer's Barangaroo development across the ...

BRISBANE COAL TERMINAL REOPENS AFTER SHIPLOADER REPAIR

COAL loading has recommenced at New Hope's (ASX: NHC) Brisbane terminal today after repairs to its ship loader, w...

SUPERYACHTS OFFER UNTAPPED POTENTIAL AT COMMONWEALTH GAMES

SUPERYACHT Australia has devised a strategy to attract more superyachts to Queensland and capitalise on revenue op...

GDP FIGURES A 'WAKEUP CALL' FOR PARLIAMENT

THE GDP figures are an end-of-year wakeup call for Parliament about what lies ahead for the country, according to ...

Related News

HOW MCDONALD'S AUSTRALIA REDISCOVERED ITS INNOVATIVE SPIRIT

MCDONALD'S is such a ubiquitous part of the Australian landscape today that it is easy to forget how it change...

JB HI-FI IS THE GOOD GUY IN $870 MILLION ACQUISITION

ELECTRONICS giant JB Hi-Fi has formally completed its $870 million acquisition of home appliance chain The Good Gu...

ACCC ACTS AGAINST MERITON'S RIGGED REVIEWS

MERITON Property Services is under fire from Australia's main consumer watchdog, after it allegedly engaged in mi...

ACCC FIRES WARNING SHOT TO IVF PROVIDERS

IVF clinics have been put on notice by consumer watchdog, the Australian Competition and Consumer Commission (ACCC...

Contact us

Email News Update Sign Up Contact Details

Subscribe to our mailing list

* indicates required
Email Format

PO Box 2087
Brisbane QLD 4001

LoginTell a FriendSign Up to Newsletter